PACKIT® EXPANDS INTO NEW PRODUCT CATEGORY WITH LAUNCH OF HYDRATION CROSSBODY BAG

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Feb 06, 2025, 11:50 ET

Company Continues Commitment to Brand Evolution Journey with New Innovation and Strategic Product Introductions

AGOURA HILLS, Calif., Feb. 6, 2025 /PRNewswire/ -- PackIt^® announces an exciting new addition to their line of solution-oriented products: the Freezable Hydration Crossbody. Their first-ever offering in the hydration category, the bag is engineered with PackIt's patented ECOFREEZE® Technology built into the walls of the removable, freezable insert, allowing it to keep drinks cool for hours! Perfect for everyday use, hiking, working out, or any outdoor adventure, this bag makes it easy to stay hydrated on-the-go.

The new Hydration Crossbody features a unique TRIPLE-FUNCTION DESIGN:

PackIt's new Freezable Hydration Crossbody in Sage

Video of the new PackIt Freezable Hydration Crossbody

Freezable Insert can be used as a coozie
Bottle Carrier can be used alone with insulated or non-insulated water bottles
Or use Freezable Insert and Bottle Carrier together for the optimal hydration experience!

Thoughtfully constructed with an elastic cord lock to keep your bottle secure, a front zip pocket to keep your keys or phone protected, and 3 elastic side pockets for storing snacks and other items, the bag is reusable, stylish and practical!

"We were inspired to create a product that would optimize PackIt's patented technology in a new way while staying true to the ethos and brand promise," said Laci Wilson, Vice President of Product Development. "The Hydration Crossbody, with its unique Triple-Function Design and innovative ECOFREEZE technology, brings water bottle carriers to a new level and is the perfect launch for PackIt into this new category."

Product Highlights Include:

Patented ECOFREEZE® Technology, freezable gel built into the walls of the insert keeps drinks cool for hours and brings non-chilled drinks from room temperature to cool
Wide detachable and adjustable strap: shoulder or crossbody for easy carrying
Elastic cord lock to secure various water bottle sizes
Easy to use: Freeze the insert overnight, add your water bottle, pop into the crossbody, and go!
MSRP: $39.99
Comes in Black or Sage
Proudly made by PackIt^®: creator of the ORIGINAL reusable, foldable, freezable lunch bag. Designed in California.
Available for purchase at PackIt.com and Amazon

About PackIt:
PackIt^®, a Tenth Avenue Holdings, LLC brand, was established more than a decade ago with a singular mission: to impact health and well-being by delivering solutions-oriented products that empower you to make healthy lifestyle choices. The company's breakthrough innovations in lunch bag cooling technology rapidly expanded into every viable consumer lifestyle segment. PackIt provides smart solutions that encourage eating and drinking well, optimizing routines, and enjoying life's journey.

SOURCE PackIt