PACKIT EXPANDS ITS FREEZABLE ASSORTMENT WITH TWO NEW INNOVATIONS FOR LIFE ON THE GO

New ECOFREEZE®+ Baby Bottle Bag and Freezable Napa Wine Bag Bring PackIt's Signature Built-In Cooling to Parenting, Entertaining and Everyday Adventures

AGOURA HILLS, Calif., Sept. 24, 2026 /PRNewswire/ -- PackIt®, creator of the original freezable lunch bag, is expanding its on the go cooling assortment with two new products designed for very different moments on the go. The new ECOFREEZE®+ Freezable Baby Bottle Bag ($50) and Freezable Napa Wine Bag ($32.99) bring PackIt's signature built-in cooling technology to modern parenting, entertaining, travel and more.

From keeping baby bottles chilled during outings to keeping a favorite bottle of wine cool for dinner parties, picnics and outdoor gatherings, the new additions demonstrate how PackIt's patented freezable technology continues to evolve beyond its lunch assortment.

"At PackIt, we're always looking for new ways to make life easier with smart, built-in cooling solutions," said Michelle Bowes, VP of Brand + Marketing, PackIt. "These two new products bring that innovation to entirely different occasions—from parents who need a dependable way to keep a baby's bottle chilled while away from home to consumers looking for a stylish way to keep their favorite wine cool wherever they're headed."

Cooler bottles. Easier outings. Freezable performance designed for modern parenting.

Designed for busy parents, the new bag keeps breast milk, formula, and prepared bottles chilled while away from home. The compact bag fits one 8-ounce baby bottle and features PackIt's ECOFREEZE®+ Technology, with freezable gel built directly into the walls and triple-layer insulation for longer-lasting cooling—no separate ice packs required.

A semi-collapsible design makes freezing and storage easy, while premium 290T twill with a water-repellent coating adds durability. An adjustable seatbelt-style strap with side-release buckle allows the bag to be carried or attached to a stroller, diaper bag, or other gear, making it ideal for daycare, commuting, travel and errands.

Elevated style meets built-in cooling.

The new Freezable Napa Wine Bag combines PackIt's patented ECOFREEZE® Technology with an elevated design for wine hosts and lovers. The Freezable gel built directly into the walls keeps wine and other bottled beverages chilled for hours without separate ice packs.

Soft heather fabric, a PU leather handle and top lid, and a magnetic snap closure give the Napa a polished look, while its fitted interior securely holds one standard 750ml wine bottle up to 10cm in diameter. The reusable bag collapses flat for freezer storage and features an antimicrobial, food-safe lining, making it a stylish alternative to single-use wine gift bags for picnics, dinner parties, outdoor concerts and holiday gifting.

The new ECOFREEZE®+ Freezable Baby Bottle Bag and Freezable Napa Wine Bag are now available at PackIt.com.

About PackIt

PackIt^®, a Decamarx brand was established more than a decade ago with a singular mission: to impact health and well-being through delivering solutions-oriented products that empower you to make healthy lifestyle choices. The company's breakthrough innovations in lunch bag cooling technology rapidly expanded into every viable consumer lifestyle segment. PackIt provides smart solutions that encourage eating and drinking well, optimizing routines, and enjoying life's journey.

SOURCE PackIt