Padma Lakshmi Embraces Inner Beauty

SCOTTSDALE, Ariz., April 2 /PRNewswire/ -- Padma Lakshmi, model, award winning cookbook author and Emmy nominated host of the popular Bravo TV series Top Chef, is joining forces with Henkel Consumer Goods, Inc. to help women look and feel their best. Their partnership marks the launch of Dial NutriSkin, a new line of ultra-hydrating body washes packed with light and refreshing fruit oils.  Recognizing that beauty is more than outward appearance, Padma has collaborated with Dial to encourage women to develop inner beauty by giving back to charity.

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"As a model, I understand the importance of looking good on camera, which is why I indulge in healthy beauty treats with nourishing ingredients such as Dial NutriSkin Body Wash," says Padma.  "However, I realize that beauty is not skin deep and that giving back is what truly makes me feel beautiful. This is why I am working with Dial to raise money for my charity -- an organization that supports women affected by endometriosis."  

Beginning today, log on to DialSoap.com and Dial will donate $1 to a nonprofit organization Padma helped to found -- The Endometriosis Foundation of America. This charity aims to fund medical research for endometriosis and educate women suffering from the condition, which Lakshmi herself has struggled with for years.

"By partnering with Padma and with the help of our consumers, Dial now has the opportunity to make an extraordinary impact in women's lives," explains Jasmin Manner, Vice President of Dial Personal Care business.  "We understand that beauty goes beyond everyday skincare routines -- and shines from the inside out."  

NEW Dial NutriSkin Body Washes are available nationwide this month, in two unique combinations; Grape Seed Oil & Lemongrass and Cherry Seed Oil & Mint. Suggested retail price for a 16-ounce bottle of body wash is $3.99; also available in bar and liquid hand soap for $2.49 and $1.69 respectively. For more information on Dial NutriSkin and other Dial products, please visit DialSoap.com.

About Henkel

Henkel has been committed to making people's lives easier, better and more beautiful for more than 130 years. A Fortune Global 500 company, Henkel offers strong brands and technologies in three areas of competence: Home Care, Personal Care and Adhesive Technologies. Each day, more than 50,000 employees worldwide are dedicated to fulfilling Henkel's claim "A Brand like a Friend." In fiscal 2009, Henkel generated sales of $18.86 billion and adjusted operating profit of $1.84 billion.

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkelna.com for more information. Follow Dial online at www.DialSoap.com or at Facebook.com/Dial.  

About The Endometriosis Foundation of America

The Endometriosis Foundation of America (EFA) is a nonprofit organization focused on fighting against the devastating effects of a disease that is the leading cause of infertility in women. Endometriosis (endo) is a painful reproductive disease that negatively affects one in nine women, or over 10 million of our daughters, wives, sisters, mothers, and friends. Quality of life of those affected is greatly diminished by severe pain that causes physical, psychosocial, emotional and work-related impairments. Through increased awareness, education, research and legislative advocacy, the EFA is committed to improving affected individuals' lives by early detection and treatment as well as bringing a conversation about endo into the open.

SOURCE The Dial Corporation, a Henkel company