Pain Relief Technology Inventor Inducted Into MM&M "Top 40 Healthcare Transformers"

Dr. Amy Baxter of MMJ Labs recognized for advancing drug-free pain relief

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May 15, 2017, 20:45 ET

ATLANTA, May 15, 2017 /PRNewswire/ -- Amy Baxter MD, chief executive officer and founder of MMJ Labs, the industry leader in noninvasive pain relief, was awarded a 2017 Top 40 Healthcare Transformer designation by MM&M magazine. Baxter was recognized at the MM&M Top 40 Healthcare Transformers dinner and awards in New York City on May 10, 2017. The dinner followed a full-day conference devoted to helping the biopharma industry go "beyond the pill."

Amy Baxter MD, chief executive officer and founder of MMJ Labs, the industry leader in noninvasive pain relief, was awarded a 2017 Top 40 Healthcare Transformer designation by MM&M magazine.

"Innovation goes beyond invention," noted Baxter in her acceptance remarks during the dinner. "An invention is a solution, but innovation requires persistent persuasion to implement solutions."

Baxter's FDA cleared Cool-Pulse™ technology invention Buzzy® blocks needle pain, and VibraCool® Massaging Ice therapy was launched to reduce opioid use.

The award recognized the former emergency physician's contributions in pain relief using a neuromodulation technology platform rather than pharmaceutical solutions. MMJ Labs has created devices that are FDA cleared and clinically proven to block needle, IV access, and plantar fasciitis pain. The new VibraCool line combines cold and vibratory massage for tendinitis and knee injuries and pain.

"The Buzzy device has been proven equivalent to topical anesthetics for pain relief," states Baxter. "The exciting thing about VibraCool is that vibration speeds healing and improves blood flow, while ice can reduce inflammation as well as pain. We are excited for patients using the device to 'go beyond the pill,' and reduce the need for medications to combat pain."

MM&M honors 40 new and established innovators yearly, identifying those who are leading the pharmaceutical industry's transformation in significant ways. "Healthcare Transformers" are innovators using technology to reinvent the industry.

"The 2017 Transformers class—our third—has certainly solidified its place alongside the earlier two, blending their indomitable spirit to disrupt and desire to prove that medicines and related technologies benefit patients with a collective acknowledgment that doing so is not a solo effort," wrote Marc Iskowitz, editor in chief of MM&M.

About MMJ Labs, LLC.

MMJ Labs is a woman owned and operated business headquartered at their Hive in Atlanta, Ga. Established in 2006 by Dr. Amy Baxter, a pediatrician and pain researcher, MMJ Labs develops reusable, inexpensive physiologic products for personal pain control. Over a quarter million people have used the flagship product Buzzy®, a bee-shaped palm-sized device combining cold and vibration to combat needle pain. When placed between the brain and the pain, the competing stimulus controls or inhibits sharp pain. Additional products include DistrACTION® cards that reduce pain through distraction and VibraCool® Massaging Ice Therapy.

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