PAIR Digital Reinvents the Search for ETF Insight

LISLE, Ill., Dec. 2, 2011 /PRNewswire/ -- At a time of unprecedented interest in exchange-traded funds (ETFs), Magoon Capital has announced the launch of a publishing platform aimed at streamlining and focusing investment information for ETF investors. ETF innovator and thought leader Christian Magoon has established PAIR Digital, a division of Magoon Capital, to provide highly focused perspectives, education, data and community in support of specific market segments of ETFs and ETNs.

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PAIR Digital's initial properties, IndiaETFs.com and GoldETFs.biz, launched in the last month, are supported by profiles on the social networks that investors use most, including Twitter, Facebook, YouTube and Google+. Additional sites are in development.

"There has never been more ETF information available to investors, yet surveys reveal that many professional and retail investors still lack ETF understanding and knowledge," said Magoon, Chief Executive Officer of Magoon Capital.

"The mainstreaming of ETFs in investor portfolios including 401(k)s requires a closing of that gap," said Magoon, who has launched more than 40 ETFs in his career to date, including the first BRIC, Frontier Market and suite of China ETFs. "The new wave of ETF investors will be different from those of us who were early adopters. PAIR Digital sites anticipate investors' focused web searches and desire to understand a market segment. Our goal is to build resources they will come to rely on for their convenience, focus and depth."

Magoon cites a variety of forecasts for ETF assets to more than double over the next three years from approximately $1 trillion to more than $2 trillion dollars. He believes the efficiency, transparency and flexibility that most ETFs exhibit will continue to attract investors who are becoming increasingly savvy about fees, taxes and the benefits of transparency. In addition, he cites the unique access to asset classes, like physical gold, that ETFs have brought to the market as an additional reason for future growth.

For more information about PAIR Digital and Magoon Capital, please contact Chris Moon at 973-850-7304 or [email protected].

About PAIR Digital

PAIR Digital, a division of Magoon Capital, is an investor-centric platform dedicated to pairing investors with the investment knowledge they seek. PAIR Digital properties provide highly focused content, education, insight and interactive content on specific market segments of ETFs and ETNs. IndiaETFs.com and GoldETFs.biz are the first PAIR Digital properties and their content is available on Facebook, Twitter, Google+ and You Tube. For more information, visit PAIRDigital.com.

About Magoon Capital

Magoon Capital is a firm founded to provide strategic counsel and initiate business development in the financial industry, with a focus on ETFs. CEO Christian Magoon is a widely recognized thought leader on finance and market issues. His mission is to support industry growth, while helping individual investors better navigate the changing market landscape. Leveraging industry knowledge and relationships, Magoon Capital turns business challenges into opportunities. For more information, please visit Magooncapital.com.

SOURCE Magoon Capital