Palmetto Peloton Project Teams Up with Amgen's Breakaway from Cancer® for Upcoming Stars and Stripes Challenge

Mar 08, 2011, 12:47 ET from The Stars and Stripes Challenge

GREENVILLE, S.C., March 8, 2011 /PRNewswire/ -- The Palmetto Peloton Project is proud to announce an exciting collaboration with Amgen and its Breakaway from Cancer® initiative to benefit this year's annual fundraiser, The Stars and Stripes Challenge.

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Palmetto Peloton Project (P3), a nonprofit organization, produces fun fitness events to benefit cancer research and advocacy.  The signature event for P3 is their Stars and Stripes Challenge, a charity ride sandwiched between the USA Cycling Professional Championship's Time Trials and Professional Road Race. The event welcomes riders of all abilities for its sixth annual event over Memorial Day weekend. This year's beneficiaries include the Greenville Hospital System's Institute for Translational Oncology Research and the Breakaway from Cancer nonprofit partner organizations.

"Breakaway from Cancer was created out of the belief that just as in cycling, where it takes a strong support team to break away from the pack, it also takes a team approach to fight cancer," explained Stuart Arbuckle, vice president and general manager, Amgen Oncology. "We are proud to sponsor The Stars and Stripes Challenge and the many activities taking place at the event to support cancer survivors."

Registration is now open at  Registrants may sign on for a reduced fee of $25 through March 31st, when registration will increase to $50.  All riders are asked to fundraise an additional $125 for the event and are offered incentives for their efforts to include VIP tickets to some of the professional events.  

About Breakaway from Cancer®

Founded in 2005 by Amgen as a complementary component to the company's title sponsorship of the Amgen Tour of California, Breakaway from Cancer is designed to help empower people affected by cancer. Breakaway from Cancer supports the services of four nonprofit organizations: Prevent Cancer Foundation, Cancer Support Community (formerly known as The Wellness Community), Patient Advocate Foundation, and National Coalition for Cancer Survivorship. For more information, please visit

SOURCE The Stars and Stripes Challenge