PAMA Pomegranate Liqueur Announces Second Annual "Are You Indispensable?" Cocktail Competition to Showcase Modifier's Limitless Versatility, July 15 to Dec. 30

NEW YORK, July 14, 2014 /PRNewswire/ -- PAMA Pomegranate Liqueur, the original, all-natural pomegranate liqueur, today announces the second annual "Are You Indispensable?" Cocktail Competition.  The competition is open exclusively to professional bartenders and mixologists who submit recipes via www.shakestir.com/PAMA.  Cocktail recipes will be accepted from July 15 to December 30, 2014.

Six finalists will compete in New York City for a Grand Prize of $5,000, a second place prize of $2,000 and a third place prize of $1,000.  The competition will showcase the limitless versatility that PAMA brings to bartenders that makes it the indispensable modifier.  Its ruby-red color, delicate sweet-tart flavor and silky texture turn ordinary cocktails into unforgettable ones and transform bartenders into bar stars.

"The first year of our competition proved that there's a wellspring of PAMA love and enthusiasm out there in the bartending community," says Lynn House, PAMA National Brand Ambassador, Heaven Hill Distilleries, Inc.  "We fully expect this year's competition to generate as much excitement, originality and creativity and we can't wait to begin reviewing the submitted PAMA cocktail recipes.  There's no better way to demonstrate PAMA's indispensability as a modifier than through harnessing the power of bartender ingenuity."

The judging panel will consist of the following spirits and cocktail notables:

• Paul Pacult – Noted spirits critic and publisher/editor of The Spirit Journal
• Dale DeGroff – Legendary mixologist and founder of the Museum of the American Cocktail
• Steve Olson – Founder of aka wine geek and renowned spirits, wine and cocktail expert
• Julie Reiner – Doyenne of cocktails and owner of Flatiron Lounge and Clover Club
• Kate Shapira Latts – Vice President of Marketing and a member of the third generation of the family behind Heaven Hill Distilleries, Inc., the parent company of PAMA Pomegranate Liqueur

"PAMA has proven itself to be a true friend of the bartending community by producing a remarkable modifier," says Olson.  "It is amazing how a single ingredient can bring so much to a cocktail -- not just great flavor, but balance, complexity, and texture as well.  We're looking forward to some outstanding recipes from this year's competitors."

"I'm proud to have won the first PAMA competition and I wish this year's competitors the best of luck," says Ryan Gannon, bartender, Cure (New Orleans).  "Bartenders are always looking for ways to make their drinks stand out from everyone else's to distinguish their bars and make themselves indispensable on the job.  Using PAMA is a surefire way to put a unique and memorable spin on a cocktail."

The competition's partner is ShakeStir.com, a leading online community for bartenders and mixologists.  It is hosted by Hanna Lee Communications, Inc., an award-winning agency specialized in spirits, food, wine, and lifestyle PR and social media marketing. 

Editor's Note: Please click here to see highlights from last year's competition.

About PAMA Pomegranate Liqueur
The original, all-natural pomegranate liqueur, PAMA is the indispensable modifier that brightens cocktails and elevates them from the everyday to modern classics.  By providing a delicately balanced sweet-tart flavor, silky texture and a vibrant ruby-red color, PAMA mixes exceptionally well with all spirits, both clear and aged, in cocktails ranging from aperitifs to nightcaps.  PAMA's unmatched versatility helps transform aspiring home bartenders and seasoned mixologists alike into bar stars.  For more information, please visit www.pamaliqueur.com and www.pamapros.com, "like" us on Facebook at www.facebook.com/pamaliqueur and follow us on Twitter at @PAMAPros.

Media Contacts:
Jen Neugeboren or Jennifer Anderson
Hanna Lee Communications, Inc.
[email protected]  
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140711/126379

SOURCE PAMA Pomegranate Liqueur