CINCINNATI, April 13, 2011 /PRNewswire/ -- Pampers, the iconic and first baby care brand to distribute disposable diapers around the globe, is turning 50! Pampers honors these 50 years of parenting by unveiling its Little Miracle Missions program, which seeks to celebrate, support and protect babies everywhere through acts of kindness to little miracles (babies) and their families, while encouraging parents to "pay it forward" and support others.
On Monday, Pampers and the Graham's Foundation (an organization that provides care packages that offer both practical and emotional support for the parents of micro-preemies) began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country, for the care of premature or ill newborn babies. Yesterday, Pampers continued the celebration by partnering with a variety of celebrity parents who have their own personal miracle stories. Actors Joey Lawrence and Mark Consuelos, alongside actresses Ali Larter and LaLa Anthony delivered the care packages to Mt. Sinai Hospital's Neonatal Intensive Care Unit (NICU) in New York City.
The New York City deliveries occurred on the heels of an employee celebration at Procter & Gamble Baby Care Headquarters in Cincinnati, OH, where hundreds of employees brought their babies to work and commemorated the brand's significant milestone. Committed and passionate about the Little Miracle Missions program, Pampers employees gathered to compile gift baskets and made deliveries to a local NICU, Good Samaritan Hospital.
Pampers is donating more than 30,000 baskets to more than 800 NICUs in the United States and Canada.
As part of the Little Miracle Missions program, Pampers is asking consumers to pay it forward by visiting the brand's Facebook page (www.facebook.com/pampers) and participate in the Little Miracle Missions effort.
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