Panama City Beach Surpasses 100,000 Facebook Fans; Launches Loyalist Contest

Aug 18, 2010, 15:54 ET from Jennifer Barbee, Inc.

PANAMA CITY BEACH, Fla., Aug. 18 /PRNewswire/ -- Panama City Beach has recently reached a major milestone, surpassing 100,000 Facebook likes, more than Orlando, Myrtle Beach and Gulf Shores combined! Along with their Interactive Agency of Record, Jennifer Barbee, Inc., the team is thrilled at their social networking success. The page was launched in October of 2008, and has gained likes/fans at an amazing average rate of 5,000+ per month. To celebrate this incredible milestone and the enthusiasm of their fans, Panama City Beach and JB Inc. have launched a Loyalist Contest, and entrants have the chance to win an amazing five-day getaway to the World's Most Beautiful Beaches.

For the chance to win a trip for four including airfare on Southwest Airlines, a five-night stay, dining, activities, shopping & more, users have to play a game of PCB Trivia on the Panama City Beach Facebook page at Those who answer all 10 questions correctly will have the chance to win. Users are allowed to enter once per day, and all answers can be found within the pages of the official website of the Panama City Beach Convention & Visitors Bureau at

Both teams are completely enthused about the contest so far.

"We've had an amazing response! We love our Facebook fans and the incredible enthusiasm they show for our destination. We wanted to reward them with a special contest designed to test their knowledge of Panama City Beach," said Susan Estler, the VP of Marketing for the Panama City Beach Convention & Visitors Bureau.

The Jennifer Barbee, Inc. team had a fabulous time brainstorming and implementing the promotion with the CVB, and was inspired by the camaraderie and loyalty shown by fans on the Panama City Beach Facebook page.

"The importance of social networking for any destination cannot be overstated, and Panama City Beach is an amazing case study in terms of audience engagement. Potential visitors are interacting on the page daily, questions are being asked and answered and organic growth has skyrocketed. This promotion was the perfect way to highlight and boost the success of this program," said Jennifer Barbee, President and CEO of Jennifer Barbee, Inc.

The contest will continue through August 31, 2010 as part of the ongoing Summer of Fun in Panama City Beach. To learn more about Panama City Beach and the 2010 Summer of Fun, go to, and

About Jennifer Barbee, Inc. A boutique agency with the sole purpose of mentoring organizations to build creative, intelligent and innovative web programs. Our mission is to educate and develop thought-leaders in an effort to better our economy, environment and create a better, more integrated world for the next generation.

SOURCE Jennifer Barbee, Inc.