Panasonic and Thinaire to Deploy Proximity Marketing and Professional Display Solutions

NEW YORK, June 3, 2015 /PRNewswire/ -- Panasonic System Communications Company of North America, a leading provider of advanced audio/visual solutions, and Thinaire, one of the world leaders in proximity marketing, are working together on a global scale to jointly develop and deploy the next generation of intelligent proximity and video marketing solutions – designed to increase marketing efficacy and ROI.

Panasonic and Thinaire will provide end-to-end digital out of home network solutions, featuring proximity technology and professional displays, designed to engage consumers and enable visibility attribution of video content based on audience proximity data. Smart data-driven marketers can leverage cutting-edge display technology and proximity solutions to link shoppers' devices to marketing content on screen.

By leveraging the latest location-aware technology, these new solutions developed by Panasonic and Thinaire give brands and advertisers an awareness of the frequency and dwell time of consumers who view their ads. The goal of this joint effort is to offer more intelligent ad units to brand advertisers and strengthen the connection between the consumer and the store in which they are shopping.

"Advertisers will be able to get a greater understanding of how video content is consumed on an out-of-home video ad network," said Mark Goodstadt, CEO of Thinaire. "Combining Thinaire's proximity offering and Panasonic's video capabilities opens up a new world of opportunities for interactive and data-driven marketers."

"One of the challenges digital out of home advertisers face is capturing accurate measurements of interactions between their advertisements and consumers," said Cheryl Noti, Director, Solutions Architecture Team, Panasonic System Communications Company of North America. "By working together with Thinaire, we are able to provide marketers and retailers with an end-to-end proximity solution that delivers the data they need for a clear, measurable ROI that will drive greater success from video marketing campaigns and deliver increased value to consumers."

Instore shopper marketing solutions are continually striving to enhance the customer experience, drive loyalty, and increase sales. Deloitte reports that digital technologies influence 36 percent or $1.1 trillion of instore sales. BI Intelligencer estimates that over $4 billion of purchases will be influenced by beacons in 2015, a number expected to grow tenfold in the following year.

About Thinaire
Thinaire is a global leader in proximity marketing, allowing companies to monetize the Internet of Things by connecting to consumers via mobile devices through the use of beacons, NFC tags, Ad-IDs, and other technologies. Its award-winning platform supports brands in enhancing customer relationships via contextual engagement and value exchange. More information can be found at http://www.thinaire.net.

Panasonic Solutions for Business
Panasonic delivers game-changing technology solutions that deliver a customized experience to drive better outcomes—for our customers and our customers' customers. Panasonic engineers reliable products and solutions that help to create, capture and deliver data of all types, where, when and how it is needed.  The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, visual communications (projectors, displays, digital signage) and HD video production. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation.

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at us.panasonic.com/businesssolutions/.

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. In Interbrand's 2014 annual "Best Global Green Brands" report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council.
Learn more about Panasonic at us.panasonic.com/news.

Contacts
For Thinaire: Tristan Louis, Chief Marketing Officer, 646-321-7488, [email protected]
For Panasonic: Devin Kingdon, Cohn & Wolfe for Panasonic, 323-602-1087, [email protected], [email protected]

SOURCE Thinaire Transmedia Network, Inc.

Related Links

http://www.thinaire.net