Pancake Mixed Market to grow by USD 152.44 billion| Increasing Influence of Food Channels and Shows on TV to Prepare Pancakes at Home acts as Key Driver | 17000+ Technavio Reports

• The dry pancake mixes market holds the biggest share of the global pancake mixes market with several players offering a dry variety of pancake mixes where the requirement is just water.
• Market players are coming up with various innovations in dry pancake mixes to attract consumers. For instance, they have started offering dry pancake mixes containing high protein for consumers looking for protein-rich packaged foods.
• Most dry pancake mixes come wrapped in resealable packs to protect them from moisture. Such innovations are expected to help the market grow and increase the overall revenue of the global pancake mixes market during the forecast period. 

Revenue generating segments highlights and insights on market analysis of coming years - View FREE Sample 

The report is segmented by the product (dry pancake mixes and liquid pancake mixes) and geography (the Americas, APAC and EMEA).   

Vendor Insights  

• The global pancake mixed market market is fairly concentrated, and the vendors are deploying various organic and inorganic growth strategies to compete in the market.  
• The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their products. Some vendors are also adopting inorganic growth strategies such as M&As to remain competitive in the market.    
• For Instance- In 2018, Castle Kitchen Foods introduced a plant-based vegan protein pancake mix in the North American market in response to growing demand for more protein in convenience-based foods. Similarly, Bob's Red Mill Natural Foods launched new Muesli Cups in three varieties: Tropical, Original Gluten Free, and Grain-free Paleo

  The report analyzes the market's competitive landscape and offers information on several market vendors, including:  

• Bob's Red Mill Natural Foods
• C.H. Guenther & Son
• Continental Mills
• General Mills
• Hodgson Mill
• PepsiCo
• The Hain Celestial Group
• The J.M. Smucker Company

Find additional highlights on the growth strategies adopted by vendors & their product offerings. Read Free Sample Report.  

  Geographical Market Analysis  

• The Americas region will account for the highest growth of 44% during the forecast period.
• The overall consumption of pancakes is significantly high in American countries including the US and Canada, where pancakes are usually served with maple syrup.
• The region's consumers have become increasingly conscious about gluten intolerance and look for gluten-free variants of pancake mixes.

Know more about this market's geographical distribution along with the detailed analysis of the top regionshttps://www.technavio.com/report/global-pancakes-market

Key Market Trends & Challenges:  

• One of the key factors driving growth in the pancake mixes market is the increasing influence of food channels and shows on TV to prepare pancakes at home.
• The growing prevalence of television channels like TLC and Food. Food is making many consumers aware of how pancake varieties can be prepared at home. However, due to factors like busy lifestyles and less time available for cooking, consumers often prefer packaged pancake mixes. Thus, the increasing influence of food channels and shows on TV is one of the prominent factors pushing consumers to buy pancake mixes.
• The harmful ingredients used in pancake mixes will be a major challenge for the pancake mixes market.
• Some vendors use partially hydrogenated oil, and several studies have validated that partially hydrogenated oil contains trans-fat, which raises LDL (Low-density lipoprotein) cholesterol, lowers HDL (High-density lipoprotein) cholesterol, and has other harmful effects. Thus, many end-consumers avoid buying packaged pancake mixes and try preparing batter themselves. Since people are increasingly becoming conscious about the ingredients used in the products they consume, it is imperative for vendors not to use ingredients that can harm the overall health of consumers. 

View free sample for highlights on market Trends & Challenges affecting the pancake mixed market.  

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