Pandora Announces May 2012 Audience Metrics

Jun 06, 2012, 08:30 ET from Pandora Media, Inc.

OAKLAND, Calif., June 6, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of May 2012.


  • Listener hours for Pandora during the month of May 2012 were 1.10 billion, an increase of 87% from 592 million during the same period last year.
  • Share of total U.S. radio listening for Pandora in May 2012 was 5.80%, an increase from 3.08% at the same time last year.
  • Active listeners were 53.3 million at the end of May 2012, an increase of 52% from 35.1 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora's users and usage across platforms. Pandora calculates radio market share using a seven-day trailing period from the end of the month, which for May included the Memorial Day holiday.

ABOUT PANDORA Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.


SOURCE Pandora Media, Inc.