Pandora Makes It Easier Than Ever to Start Listening to Personalized Radio

new station creation feature based on genres proves to be a hit

Aug 24, 2010, 09:00 ET from Pandora

OAKLAND, Calif., Aug. 24 /PRNewswire/ -- Pandora, the leading personalized radio service, today announced that listeners now have more ways than ever to kick-off their personalized listening experience on Pandora with a new option to create radio stations by selecting a musical genre.  Until now, stations on Pandora were created when listeners entered the name of a favorite artist, song, or composer. These carefully curated genre stations give listeners a new and easy path into the world of personalized radio, where simple 'thumbs-up' and 'thumbs-down' actions let people shape the stations to their individual tastes.

Senior Music Curator Michael Zapruder said, "Our listeners have been telling us for a while that they'd like an easy way to start a station from popular genres with the option to personalize the station from there. We wanted to find a uniquely Pandora way to address this consumer need so we created a number of genre stations that are carefully seeded with relevant songs and constantly refreshed with new releases."

A number of these new genre stations – specifically "Today's Hits," "Today's Country," and "Today's Hip Hop and Pop Hits," are already among the top 100 most frequently listened to stations on Pandora. The newly launched genre stations include:

  • Today's Hits
  • Today's Adult Hits
  • Today's Hip Hop and R&B Hits
  • 80's Pop
  • Today's Country
  • Classic Rock
  • Today's Hip Hop and Pop Hits
  • Smooth Jazz
  • Today's R&B and Old School
  • Club/Dance
  • Today's Alternative
  • Love Songs

More than 100 other micro-genre stations have also been created for listeners who are looking for a different type of station creation option, including: Alternative, Blues, Christian, Classical, Country, Easy Listening, Electronic, Family, Folk, Holiday, Indie, Jazz, Latin, New Age, and World. The full list can be viewed by clicking the 'Genre stations' button on the Pandora homepage, a link on the 'Create a New Station' panel, or by visiting

About Pandora

Pandora gives people music they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" – a favorite artist, song or genre.  The Music Genome Project®, a deeply detailed, hand-built musical taxonomy, powers Pandora's personalization – using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.

SOURCE Pandora