Panty Drop On Track To Triple In Size
Female founder grows size-inclusive underwear subscription service
RENO, Nev., Oct. 24, 2018 /PRNewswire/ -- Panty Drop, the upscale underwear subscription service for women, is headed for triple-digit year-over-year growth.
"It's time for all women -- curvy, petite or regular -- to be able to shop the same brands and choose the same styles," says Julie Arsenault, Panty Drop's founder. "It's a win-win: There's a community of women who have been left out of certain fashion segments, and there's a need for companies in this space that are committed to offering a premium-shopping experience to these women."
Arsenault, an MIT graduate and technology marketing expert, founded Panty Drop in 2016. The company quickly gained momentum, growing by 700% in its first two years; Arsenault wrote the selection algorithms after noticing how women struggled with size and fit variations between brands. In just two years, Arsenault and her team have successfully made thousands of panty pairings. Panty Drop offers premium brands including Cosabella, Hanky Panky and Free People.
More than two thirds of women shopping today don't fit into the traditional sizes sold in stores, according to apparel-market researchers. "It just doesn't make any sense that women of different sizes can't go to the same stores and find the same options," Arsenault says. "That leaves a significant number of women who are left out, and I know we can provide a better shopping experience for them."
Panty Drop offers sizes XS to 6XL and aims to work only with brands that are size-inclusive. "I hear from women daily who are thrilled to have a new, fun way to surprise themselves with lingerie, whether they want something sexy, performance brands, or something basic for every day," Arsenault says.
Subscription e-commerce services are increasingly popular, but with plenty of room for continued growth: Some 15 percent of online shoppers belong to a subscription service, according to a 2018 McKinsey & Company report. For more information, visit PantyDrop.me.
About Panty Drop
Panty Drop is a premium lingerie subscription service offering a simple way for women of all sizes -- XS to 6XL -- to feel beautiful. Using a proprietary selection algorithm that considers a multitude of data points about fit, size and style, Panty Drop delivers three pairs of perfectly fitting underwear to subscribers, when they need them. We believe every woman deserves to feel comfortable in her skin so we're building the most convenient way to shop for underwear -- and changing conversations about body image while we're at it. Panty Drop, and its founder, software developer Julie Arsenault, also supports the next generation of female leaders through our Giving Program. For more information, visit PantyDrop.me.
SOURCE Panty Drop
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