PaperCardShop.com taps Fifth Estate as PR Agency of Record

WASHINGTON, Aug. 13, 2012 /PRNewswire/ -- While many are worrying that the internet is making our social interactions more shallow, PaperCardShop.com, a new greeting card website, is leveraging the world wide web to enhance interactions between people by helping them to find the perfect card for any occasion.

PaperCardShop.com has brought on Fifth Estate Communications to help get consumers out of the drugstore line to improve the card-giving experience by shopping online.

Fifth Estate Communications, a U Street boutique PR firm that specializes in challenging traditional consumer behavior, will work with PaperCardShop.com owner Glen Homan to conduct audience research, develop messaging, manage social media platforms and implement a traditional earned media strategy.

"PaperCardShop.com poses a unique communications challenge because the business requires people to think differently about how to find the perfect greeting card," said Fifth Estate Principal Scott Ward. "We're excited to think hard and work hard to help make this happen."

PaperCardShop.com launched in December 2011. Homan hopes to capitalize on the growing number of people who buy products online instead of in-store. Homan has developed a website that makes greeting cards easy to browse and easy to see with a unique roll-over feature that enlarges the size of the card without having to click on it. The website boasts a one-of-a-kind selection of handmade, environmentally friendly, and boutique greeting cards.

"Finding the perfect greeting card is stressful and often frustrating. I want to improve the buying – and giving – experience for consumers, and to provide them with cards that delight the recipient. I'm looking forward to having the advice and guidance of Fifth Estate to help," said Homan.

About PaperCardShop.com
PaperCardShop.com LLC want to change the experience of buying – and giving – a greeting card for the better. Launched its website in December 2011, the website has a special feature that enables shoppers to browse cards faster than in a store (plus you save on gas!). The company screens thousands of cards from more than 100 publishers to offer a uniquely appealing collection of cards, including cards from boutique publishers, ensuring you'll find the perfect card for whomever the person. Please visit us at http://www.papercardshop.com.

About Fifth Estate Communications
Fifth Estate Communications runs on the power of advocacy communications to change our world for the better. The agency's dedicated staff and regional network of strategic partners has since 2008 worked on numerous integrated campaigns and initiatives that have protected ocean resources; enhanced our environment; improved the lives of children; promoted the protection and well-being of animals; and brought cultures together. Learn more at www.fifthestateci.com.

SOURCE Fifth Estate Communications