Papyrus Celebrates the Written Word and Timeless Romance of Jane Eyre

Papyrus Co-Sponsors a Private Advance Screening and Sweepstakes Launch

FAIRFIELD, CA, March 3 /PRNewswire/ - Schurman Retail Group is promoting the bold new film version of Jane Eyre. Select Papyrus store locations in Los Angeles, New York, and San Francisco are distributing complimentary private advance screening tickets for the Thursday, March 10 showings of the Focus Features movie, in those respective cities. In addition, Papyrus stores nationwide are promoting the Jane Eyre Grand Prize Sweepstakes to Yorkshire County, England.

"Our Papyrus stores are all about the celebration of writing and timeless romance through the centuries. Jane Eyre fits the sensibility of our Papyrus customers. We are excited to be affiliated with Focus Features," states Schurman Retail Group CEO Dominique Schurman.

The new Jane Eyre movie infuses a contemporary immediacy into Charlotte Brontë's timeless story, the heroine of which inspires new generations of devoted readers and viewers. The film will be released in New York and Los Angeles on Friday, March 11; and in additional cities throughout March. The movie stars Mia Wasikowska (Alice in Wonderland), Michael Fassbender (Inglourious Basterds), Jamie Bell (Focus' The Eagle), and Academy Award winner Judi Dench.

Visit Papyrus at the following locations to secure complimentary screening tickets; Westside Pavilion Papyrus - Los Angeles, Columbus Avenue Papyrus - New York, Embarcadero Center Papyrus - San Francisco; or visit www.papyrusonline.com for more information.

The in-store sweepstakes, held in partnership with Focus, is for a single Grand Prize trip for two to Yorkshire County in England, the home of Charlotte Brontë. The trip is valued at a $4,900.  It includes airfare, hotel accommodations, and tickets to the Brontë Parsonage museum.

For details and official rules visit: www.visitbritain.com/janeeyre. The sweepstakes began on February 14 and will end on May 2, 2011.

About Jane Eyre

Mia Wasikowska ("Alice in Wonderland") and Michael Fassbender ("Inglourious Basterds") star in the romantic drama based on Charlotte Bronte's classic novel, from acclaimed director Cary Fukunaga ("Sin Nombre"). In the story, Jane Eyre flees Thornfield House, where she works as a governess for wealthy Edward Rochester. As she reflects upon the people and emotions that have defined her, it is clear that the isolated and imposing residence - and Mr. Rochester's coldness - have sorely tested the young woman's resilience, forged years earlier when she was orphaned. She must now act decisively to secure her own future and come to terms with the past that haunts her - and the terrible secret that Mr. Rochester is hiding and that she has uncovered.

Director: Cary Joji Fukunaga (Focus Features' Sin Nombre)

Writers: Moira Buffini (Tamara Drewe); Based on the novel by Charlotte Brontë

Cast: Mia Wasikowska, Michael Fassbender, Jamie Bell, Sally Hawkins, Holliday Grainger, Tamzin Merchant, Imogen Poots, Judi Dench

MPAA Rating: PG-13              

About PAPYRUS
The word PAPYRUS (pah-pie-rus) comes from the earliest form of paper crafted from the papyrus plant. The company was founded in a family kitchen 60 years ago and was inspired by a love of fine art that was a vision for products of uncompromising quality from which genuine personal connections were made. Today, the company is led by Dominique Schurman, daughter of the founders. The Schurman Retail Group now owns over 440 stores and operates four retail brands: PAPYRUS, Carlton Cards, American Greetings and Paper Thread. Specifically, the PAPYRUS brand operates over 150 stores and offers an ever-expanding array of distinctive and luxurious merchandise including custom printed announcements, products for entertaining, high-end greeting cards, gift wrap, gift bags, stationery, journals, and unique gift items that combine creativity with flair. Visit www.papyrusonline.com for product information and store locations.

SOURCE Top Drawer Creative Inc.