Paramax and The Awards Marketplace Expand with Addition of Sears Holdings

Oct 11, 2010, 09:26 ET from Paramax

RED BANK, N.J., Oct. 11 /PRNewswire/ -- Paramax, a supplier of incentive and rewards technology solutions to the incentive industry, in conjunction with Sears Holdings, is expanding its offering of merchandise and award options to its already robust online redemption site, The Awards Marketplace.

The Awards Marketplace was designed by Paramax as a vehicle for award redemption in any incentive or recognition program. Sears Holdings joins an already expansive award selection in The Awards Marketplace that includes Premium Merchandise providers Hinda, Harco, Partners for Incentives, and a 40-Merchant Virtual Gift Card Mall.  The addition of millions of products from Sears Holdings, including a variety of well-known national brands, places The Awards Marketplace as a leader in the incentive and recognition industry.

"Working with Sears Holdings means that the award options through The Awards Marketplace are nearly limitless," says Jeff Dalton, Paramax CEO.  "With few exceptions, The Awards Marketplace now has just about everything you see on and, which cater to a wide variety of tastes and preferences. This expansion allows us to meet the goals of nearly any incentive program and is a tremendous advantage to clients."

"Sears is committed to providing customers with value, choice and convenience," said Imran Jooma, president of eCommerce at Sears Holdings. "This partnership brings exciting new opportunities to consumers who will now be able to redeem their loyalty point collections on a vast array of quality and affordable merchandise available on and"

First launched in 2008, The Awards Marketplace was built to handle millions of products with very high traffic and usage standards.  Since then, the catalog has been upgraded to Microsoft .NET 4.0 and regularly improved with enhanced design, navigation and search capabilities.  The Awards Marketplace can be used with Paramax's own incentive-points software product, or can be easily and inexpensively connected to any award platform. Sears joins The Awards Marketplace, where thousands of participants shop for awards in their recognition and incentive programs.

Paramax ( creates point-based incentive, loyalty and recognition programs for employees, sales teams and channel partners. The company focuses on providing the best solution for each client to achieve greater program success at lower cost. Clients include more than 100 global companies based in the U.S., Canada, England, Mexico and Australia.

SOURCE Paramax