Award-Winning Brand Taps Top Markets in New York, New Jersey, and Florida with Strategic New Partnership
LOS ANGELES, April 30, 2025 /PRNewswire/ -- Paramour Aperitifs & Liqueurs, the fast-rising star of the premium spirits world, is turning up the heat on its national takeover. Today, the brand announced its newest strategic move: a distribution partnership with industry tastemakers SoilAir Selection, bringing its vibrant, botanical apéritifs and liqueurs to two powerhouse markets—New York and New Jersey.
Paramour Aperitifs delivers bold, unforgettable flavor in every bottle—offering three distinctive blends wrapped in vibrant, eye-catching design. Inspired by art, culture, and a passion for beauty, this rising cult favorite crafts modern, additive-free, low-alcohol apéritif-liqueurs you can see, taste, and feel.
Speed
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Paramour isn't just about taste, it's about lifestyle.
Paramour Lavender-Yuzu
Paramour Cara Cara still photography.
Hot on the heels of its recent success in New York's hottest restaurants and bars, this new partnership further cements Paramour's remarkable growth and surging demand in just a short 10-months.
"Paramour's rapid momentum in such influential markets speaks volumes about the appetite for a fresh, additive free, take on a dusty category," said Raquel Tavares, Founder and CEO of Paramour. "Teaming up with SoilAir Selection—who are champions of indie, elevated brands—feels like the perfect match to keep introducing Paramour to curious, conscious drinkers."
With a reputation for spotlighting emerging craft producers, SoilAir Selection brings a sharp eye and discerning palate to the distribution game—making them an ideal partner for Paramour's next chapter. Together, the two will work to saturate high-impact regions with Paramour's low-alcohol, additive-free apéritif-liqueurs that have already made waves with bartenders, sommeliers, and spirits lovers alike.
"We're thrilled to help bring Paramour's standout apéritif and liqueurs to new audiences in New York, New Jersey" said Matt Tilton, Director of Sales at SoilAir Selection. "This is exactly the kind of next-generation brand our accounts and consumers are looking for—bold, tasteful, and built with purpose."
As the buzz builds, Paramour remains grounded in its mission: crafting forward-thinking, feel-good spirits made with real ingredients, natural botanicals, and nothing artificial—ever. With eight major spirits awards already under its belt, this is one brand rewriting the rules of the cocktail hour.
About Paramour Aperitif-Liqueurs:
Born in Los Angeles, made in Miami, and winning hearts everywhere, Paramour Apéritif-Liqueurs is redefining the modern spirit. Crafted with a neutral grain base, real botanicals, and brilliant natural color—without a drop of artificial anything—Paramour offers a lower-ABV, lower-calorie option that's as clean as it is captivating. Since launching in 2024 in New York's leading hotels and restaurants, including Fouquet's Barrier New York, Sartiano's at Mercer, Zero Bond, Paramour has earned eight industry accolades, including honors from the SIP Awards, NY International Spirits Competition, and the Proof Awards.
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