Parentgiving Launches Mobile Site

MONTCLAIR, N.J., Sept. 16, 2015 /PRNewswire/ -- Parentgiving, the go-to online resource for senior health and wellness needs, has just launched its mobile site. Homegrown and designed with input from its core customers, the site is optimized to provide the fastest and most user-friendly experience. Drawing on adaptive design, it detects the type of device you have and delivers the best viewing format. To ensure ease-of-use for Parentgiving's loyal following of tens of thousands of seniors and caregivers, extensive testing was done before the launch and modifications were made to meet the needs of those between the ages of 50 to 80 in particular.

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Every aspect of managing your Parentgiving account, from reordering to using rewards points to updating auto-delivery, has been streamlined. With about 25 percent of mobile shoppers in the US now over age 55 and over a third of adults caring for one or more other adults, this enhanced functionality was a key goal.

Other trends driving the design of the mobile site:

• Caregivers are more likely than other internet users to take part in a wide range of health-related activities online, according to the Pew Research Center.  
  
• Mobile digital media time in the US is now higher than desktop--51% compared to 42%, according to marketing research firm Smart Insights.

"We know how important ease-of-use is for our customers. And with the trend being to wake up to your smartphone, switch to your computer at work and then settle in with your tablet in the evening, we wanted our site to be fast and easy-to-use on every platform," says Parentgiving CEO David Spain. "We also know that mobile devices have surpassed the traditional PC for many people, so we made sure everything you can do on our desktop site is even easier and faster on mobile. As soon as you log in, your rewards points are all there. Ratings are easier to see, coupons are easier to apply, and customers see up-to-date pricing."

About Parentgiving. Since its inception in 2008, Parentgiving has been the leading online resource for all types of products for seniors, with 9,000 offerings curated with feedback from thousands of customers. A Google Trusted Store and eKomi customer award winner, Parentgiving offers information on dozens of health and aging topics along with 6,000 product reviews that use a simple and clear ratings system. Working from the company's New Jersey headquarters, customer service representatives are available Mondays through Thursdays from 9am-8pm and Fridays until 5pm at 888-746-2107 to help shoppers find the right items for their needs. There is also a customer loyalty program and the "Dry Direct" auto-delivery service for incontinence product replenishment on the customer's desired schedule.

For more information, please contact Julie Davis through email or 203-984-4424.

SOURCE Parentgiving, Inc.