Parking Providers "Get on the Map" With ParkEdge™ by Streetline

LAS VEGAS, Oct. 4, 2011 /PRNewswire/ -- Streetline, Inc. (www.streetline.com) today announced the introduction of ParkEdge™, an easy-to-use, web-based parking information platform that empowers parking providers around the globe to self-publish real-time parking availability, capture reservations, and run promotions via Parker™, the market-leading consumer parking guidance app for smart phones, compatible tablets and in-car navigation systems. With ParkEdge, parking garage owners, cities, universities, airports, shopping centers, and other parking providers can easily reach motorists in real-time via mobile devices and online with the click of a mouse.

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Parking providers can get started today by going to www.parkedge.com. Today's announcement was made at the National Parking Association 60th Annual Convention and Exposition being held October 3-6 at Caesars Palace in Las Vegas, Nev.

"ParkEdge provides an entirely new way to reach motorists, maximize occupancy, and enhance facility operations," said Zia Yusuf, president and CEO of Streetline. "This solution does more than simply capture basic location and rate information. ParkEdge puts operators in control to manage and self-publish their rate and policy details, post real-time occupancy, offer reservations, and push special offers directly to motorists online and via the Parker app – within minutes."

"The launch of ParkEdge by Streetline today continues the exciting evolution of smart parking," said Mark Schulz, a Founding Partner of Fontinalis Partners and the former President of International Operations for Ford Motor Company. "The ParkEdge parking management platform enables parking providers to manage their parking assets end-to-end and engage directly with consumers through Streetline's Parker consumer application – this is a win-win for all."

Streetline's integrated parking management platform now covers both sensor enabled on-street parking and private off-street parking. This combined capability will provide parking providers and consumers with an extraordinary ability to create and share value.

ParkEdge - A Parking Information Platform

With the introduction of ParkEdge, garage owners now have a tool to proactively publish and control the information that is shared with motorists. In crowd-sourced approaches, the information presented to consumers about a particular parking facility may or may not be accurate – and some guesswork is often left up to the motorist. With ParkEdge, the garage owner or operator can control their own information and what is presented about their facility and when. ParkEdge empowers the facility owner to reach out to the right consumer, at the right place, at the right time. And, with the Parker app, motorists can know that the parking data they're receiving is reliable so they can find the best parking solution based on dynamic parameters such as price, availability, location, amenities, and more. Motorists can download the free Parker app onto their iPhone by visiting the iTunes Store.

ParkEdge empowers parking providers to:  

• Self-publish and update facility, rate and policy information including early bird rates, payment methods, monthly parking, amenities and special services, or availability of electric vehicle charging stations or oversize spaces.
• Push real-time occupancy updates to motorists within minutes.
• Create and manage advertising campaigns and special promotions, and post to Parker using easy-to-use templates. Promotions can be pre-scheduled or launched immediately and can be purchased in individual day or week increments.
• Offer and manage advance reservations.

For reservation-taking garages and lots, ParkEdge helps fill open parking spots through an easy-to-use online and mobile reservation service. This system not only streamlines the reservation and the parking inventory management process, but also allows parking operators to a build robust patron database for loyal customer recognition and targeted e-mail marketing.

For parking providers that rely less heavily on reservations as a part of their day-to-day business, ParkEdge also provides the ability to offer online reservations on an ad hoc basis (e.g., for special events, preferred guests and/or corporate clients).

ParkEdge supports multiple users and enables an owner or operator to create sub-accounts for managers and other key personnel. These sub-accounts are set up with restricted access to pre-determined pages and input fields.

Parking providers can get started by going to www.streetline.com/parkedge for more information or www.parkedge.com to register and immediately start posting facility information. ParkEdge Basic is available free and can be accessed through any Internet-enabled computer, smartphone or tablet. Once registered, parking providers can also access and update their ParkEdge profile and facility information via mobile phone at www.myparkedge.com.

Attendees at the National Parking Association 60th Annual Convention and Exposition being held October 3-6 at Caesars Palace in Las Vegas, Nev. can visit Streetline at Booth #422.

About Streetline, Inc.  

Streetline's mission is to make smart cities a reality through the use of sensor-enabled mobile and web applications. We bring together all aspects of parking management technology in one integrated system – from street-level sensors to mobile apps, analytics, and parking management software. As the leading global provider of real-time parking solutions for cities, airports, universities, private garages, and motorists, Streetline has recorded more than 40 million parking sessions.

Streetline is a privately held company headquartered in Foster City, Calif. The company was recently named one of Fast Company's 10 Most Innovative Companies in Transportation, as well as IBM Global Entrepreneur of the Year.

For more information visit: www.streetline.com

SOURCE Streetline, Inc.