Parks Associates: 52% of DIY Smart Home Users Report Setup or Connectivity Issues
CONNECTIONS™ Conference and Smart Home and Security Market Tracker analyze market maturity, AI Integration, interoperability, and key industry developments
DALLAS, July 9, 2025 /PRNewswire/ -- Tech enthusiasts drove the early smart home market, but as smart home adoption moves into the mainstream, the user experience remains a critical hurdle, with 52% of DIY users reporting setup or connectivity issues, according to the latest research in Parks Associates' Smart Home and Security Market Tracker. Currently, 45% of US internet households own at least one core smart home device (which excludes smart speakers and displays), and 20% own a video doorbell.
The Smart Home and Security Market Tracker delivers ongoing market intelligence, industry news, and quarterly forecasts. The most recent update recaps the firm's 29th annual CONNECTIONS™: The Premier Connected Home Conference held in Plano, Texas, May 13-15, 2025. The event brought together leaders across smart home, security, and energy sectors to explore how the industry can sustain momentum as it moves beyond early adopters.
"The smart home market has matured, expanding the need for an enhanced user experience to reach next-gen adopters as well as interoperability and standards to deliver a seamless smart home," said Daniel Holcomb, Senior Analyst, Parks Associates. "Key areas of discussion at CONNECTIONS™ included AI integration and how to monetize it, critical enhancements in security and presence detection, and the business side of the smart home."
Smart Home and Security Market Tracker also highlights key market developments from leading players:
- Ubiety partnered with Brinks and Ivani for the Halo Connect integration, reducing false alarms and improving emergency response.
- Charter announced plans to acquire Cox in a $34.5 billion cable merger, which will provide an edge in market share but leaves the impact to Cox's smart home products uncertain.
- At Google I/O, Google announced AI and partner integrations, positioning Google as a control leader.
- Generac and ecobee launched an integrated smart thermostat, making it the center of home energy management.
- Vivint recently launched a new brand identity, reflecting a shift to providing unified smart security and energy management.
Parks Associates presented research from the Smart Home and Security Market Tracker throughout the CONNECTIONS™ Conference, which was sponsored by the following leading industry players:
- Cardinal Peak, an FPT Company
- Connectivity Standards Alliance (CSA)
- Cox Communities
- Johnson Controls
- Silicon Labs
- Ubiety Technologies
- Vivint
- Alarm.com
- Origin
- Rapid Response Monitoring
- Schlage
- Shelly Group
- SkyBell
- Kwikset
- Becklar
- Calix
- ADT
- Affiliated Monitoring
- Cognitive Systems
- Ivani
- Z-Wave Alliance
- AIG
- Grid Connect
- Moen
- Nice
To schedule an interview with an analyst or to request specific data, contact Mindi Sue Sternblitz-Rubenstein at 972-490-1113.
About Parks Associates
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets. https://www.parksassociates.com
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Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
[email protected]
SOURCE Parks Associates
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