DALLAS, Aug. 30, 2012 /PRNewswire/ -- Mobile data traffic has more than doubled in each of the last four years, and the consumer appetite for data will push worldwide 4G/LTE subscribership over 560 million by 2016, according to international research firm Parks Associates. Jennifer Kent, Parks Associates' mobile research analyst, presents new consumer research today at 1 p.m. CT on awareness and demand for 4G-enabled services during the webcast "4G/LTE: Operator Strategies and Consumer Perspectives."
"Nearly 50% of U.S. smartphone users consider 4G/LTE access as very important when choosing a mobile service provider," Kent said. "Operators such as AT&T and Verizon are building consumer awareness around 4G/LTE by touting the benefits of the technology. Carriers need to capitalize by experimenting with new mobile data pricing plans and offering new LTE-supported value-added services."
A consumer survey fielded this quarter by Parks Associates finds LTE service is more important than handset selection for smartphone owners when evaluating mobile providers.
Chart: http://www.parksassociates.com/bento/uploads/image/in-the-news/pressreleases/2012/ lte-webcast-pr2012.gif
Additional Parks Associates research:
- As of June 2012, 83 carriers have launched LTE networks in 43 countries; 40 more carriers intend to deploy LTE by year end.
- Global 4G/LTE subscribership will increase from 9 million in 2011 to over 560 million in 2016.
- Verizon carried 60% of global LTE traffic on its network as of May 2012.
- AT&T deployed LTE in August 2011, and it is currently live in 51 markets covering 74 million POPs.
Go to http://www.parksassociates.com/webcasts/webcast-aug2012-4g to register for the webcast "4G/LTE: Operator Strategies and Consumer Perspectives," taking place Thursday, August 30, at 1 p.m. CT. Press passes are available for qualified media.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Mindi Sue Sternblitz-Rubenstein
SOURCE Parks Associates