Parks Associates Sr. Research Analyst Heather Way to present State of the Market at Digital Asset Management Conference

Forty percent of U.S. broadband households now own a tablet, up from 15% in 2011

Feb 26, 2013, 12:19 ET from Parks Associates

DALLAS, Feb. 26, 2013 /PRNewswire/ -- Parks Associates' Sr. Research Analyst Heather Way will present the keynote "New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction," Wednesday, February 27, 10:00 a.m. at the Digital Asset Management Conference in Los Angeles, CA.


Connected consumer electronics (CE) have opened new avenues to consumers in an increasingly fragmented media environment. In this state-of-the-market address, Parks Associates presents primary consumer research that reveals the connections between CE adoption, usage, and content distribution. The international research firm highlights the disruption caused by new media and presents strategies to effectively reach the digitally connected consumer.

New research from Parks Associates:

  • More than 39 million tablets were sold in North America in 2012, an increase of 72% year over year.
  • Forty percent of U.S. broadband households now own a tablet, up from 15% in 2011, and 66% of U.S. broadband households will have a tablet by the end of 2013.
  • Tablet owners are 1.3 times more likely than smartphone owners to purchase a product using a shopping app.
  • North America had over 205 million smartphone owners/users in 2012; ownership will top 300 million by year-end 2016.

"In the past decade, technological advancements have proven a disruptive force in media content delivery, distribution, and monetization," Way said. "The growth of connected device adoption paired with demand for content, anytime, anywhere drastically alters how content owners and publishers formulate strategies to reach and engage consumers while maintaining control on when, how, and where content is consumed."  

Parks Associates is a media partner for Digital Asset Management Conference, taking place at the Beverly Hilton. For interviews, contact Holly Sprague,, 1.720.987.6614.

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About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

Holly Sprague
Parks Associates

SOURCE Parks Associates