NEW YORK, June 29, 2015 /PRNewswire-USNewswire/ -- For the second consecutive year, CafeMom, the leading digital media company for moms, has teamed up with the Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents to raise awareness about the dangers of teen substance abuse.
Through this collaboration, CafeMom will feature resources from the Partnership's Medicine Abuse Project, a multi-year campaign that aims to prevent half a million teens from abusing medicine, and the Marijuana Talk Kit, a comprehensive guide that addresses the new challenges families face with their teens around the topic of marijuana.
The information will be highlighted as part of CafeMom's "Health and Safety" content series, a donated robust advertising sponsorship and content package to share the Partnership's valuable research, helpful tools and tips with CafeMom's highly engaged audience of more than 30 million women.
As teen medicine abuse reaches alarming levels, it is more important than ever for parents to communicate the risks of these drugs. Almost 1 in 4 teens reports abusing or misusing a prescription drug at least once in their lifetime, and 1 in 6 reports doing so within the past year. To address this behavior, the Partnership's Medicine Abuse Project offers comprehensive steps on how to properly safeguard and dispose of medicines and talk with kids about the dangers of abuse.
Parents also need to be concerned about the shifting marijuana culture. Between marijuana legalization, the normalization in pop culture and new ways of using, it is becoming more complicated for parents to talk with their children about pot. The Partnership's Marijuana Talk Kit better equips parents to effectively communicate with their teen about this common drug.
"Kids who learn about the risks of drugs from their parents are significantly less likely to use, yet 20 percent of kids aren't getting that benefit," said Hilary Baris, Digital Media & Marketing Director, Partnership for Drug-Free Kids. "CafeMom is a terrific partner that allows us to amplify our message and ensure we connect moms to our critical tools and resources. Parents are the most influential people in their child's life, which is why we are grateful to have the opportunity to connect with CafeMom's highly active community of moms to share relevant and timely information."
The "Health and Safety" series is a branded destination that has been customized to resonate with our shared audience of mothers of teens and tweens, and help to drive awareness of the Medicine Abuse Project and Marijuana Talk Kit. The collaboration provides CafeMom with resources from the Partnership and an outlet for discussion. To learn more, please visit http://thestir.cafemom.com/tweens_teens/health_safety
About the Partnership for Drug-Free Kids
The Partnership for Drug-Free Kids is dedicated to reducing substance abuse among adolescents by supporting families and engaging with teens. We develop public education campaigns that drive awareness of teen substance abuse, and lead teen-targeted efforts that inspire young people to make positive decisions to stay healthy and avoid drugs and alcohol. On our website, drugfree.org, and through our toll-free helpline (1-855-DRUGFREE), we provide families with direct support and guidance to help them address teen substance abuse. Finally, we build healthy communities, advocating for great access to adolescent treatment and funding for youth prevention programs. As a national nonprofit, we depend on donations from individuals, corporations, foundations and the public sector and are thankful to SAG-AFTRA and the advertising and media industries for their ongoing generosity. We are proud to receive a Four-Star rating from Charity Navigator, America's largest and most-utilized independent evaluator of charities, as well as a National Accredited Charity Seal from The Better Business Bureau's Wise Giving Alliance.
CafeMom is the leading digital media company for moms, dedicated to improving moms' lives by helping them make better decisions, form genuine connections, and take a deserved break. CafeMom's family of properties reaches more than 30MM UVs / month, and includes CafeMom.com, MamasLatinas.com,TheStir.com, and BabyNameWizard.com. CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to win with moms. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.
 2013 Partnership Attitude Tracking Study
Contacts: Candice Besson
Partnership for Drug-Free Kids
SOURCE The Partnership for Drug-Free Kids