BOSTON, Dec. 11, 2013 /PRNewswire/ -- PARTNERS+simons, a health and financial services focused integrated marketing agency, was recently selected by B. Braun Medical Inc. (B. Braun) as agency of record for its US operations. B. Braun develops, manufactures, and markets innovative medical products and services to the healthcare industry and is a leader in infusion therapy and pain management.
For close to 25 years PARTNERS+simons has been working with organizations in healthcare, life sciences and financial services. "We excel in developing brand strategies and creating integrated campaigns that help people make the most important decisions in their lives," said Tony Cotrupi, President of PARTNERS+simons, "and in the wake of healthcare reform, building a succinct brand message that helps organizations connect with consumers, is more important than ever."
PARTNERS+simons recently helped NinePoint launch their revolutionary new NvisionVLE Imaging System to gastroenterologists at the largest GI trade show of the year. The critical path of the project began with big picture strategic planning and positioning followed by an integrated campaign and new website.
"We had developed a breakthrough technology that allows clinicians to evaluate esophageal tissue microstructure in a groundbreaking manner," said Patrick MacCarthy, Vice President, Marketing, NinePoint Medical. "We realized we needed to connect with customers in an uncomplicated way. PARTNERS+simons delivered a campaign that served as the perfect launch platform, building credibility for our new technology and positioning us for future growth."
Mitralign, a medical device company focused on interventional cardiology, is working with PARTNERS+simons to rebrand the company and position their product for commercial launch. Through a multi-faceted discovery process, PARTNERS+simons is helping Mitralign establish a polished and consistent brand messaging platform, website and animated videos to better connect with interventional cardiologists by streamlining the explanation of the procedure.
"We are bullish about the growth in life sciences and are thrilled to be helping leading organizations deliver cutting edge solutions to the market," said Patrick McGloin, Managing Director of the Life Science Business for PARTNERS+simons.
PARTNERS+simons is a marketing services firm that creates targeted campaigns to help people make the most important decisions in their lives. Health-related clients include: Horizon Healthcare Services, Inc., Tufts Medical Center, Select Health and Thermo Scientific. For more information, visit www.partnersandsimons.com or follow them on Twitter @PARTNERSsimons.
About B. Braun
B. Braun Medical Inc. (B.Braun), a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. The Company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. Guided by its "Sharing Expertise®" philosophy, B.Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs.
The B.Braun Group of Companies in the U.S. includes B.Braun, B.Braun Interventional Systems, Aesculap® and CAPS®. B.Braun's U.S. headquarters is located in Bethlehem, Pennsylvania. The B.Braun Group of Companies employs more than 46,000 employees in more than 50 countries throughout the world. To learn more about B.Braun visit www.BBraunUSA.com.