Party City and Madison Square Garden Celebrate New Partnership

ROCKAWAY, N.J. Dec. 6, 2010 /PRNewswire/ -- Party City and Madison Square Garden (MSG) today announced a new multi-year integrated marketing partnership, in which America's largest party specialty store will become the Official Party Store of MSG, the New York Knicks and Rangers. As part of the new partnership Party City will present the Knicks and Rangers annual Kids Day games, post-game in-arena celebrations after team victories, and receive other in-arena brand activation.

"We are thrilled to partner with The World's Most Famous Arena," says Lisa Laube, president of Party City. "As the leading party specialty store, no other retailer is better suited than Party City to become MSG's official party store. The opportunity to engage families and sport fans in-arena, as well as provide inspiration for the ultimate in-home viewing parties with our incredible selection of party supplies, is an exciting new venue for Party City."  

To commence this new partnership, Party City will present the Knicks Kids Day at MSG on December 12. The Knicks face off against the Denver Nuggets, and children of all ages will enjoy a special game-day experience dedicated entirely to them. Children will participate in activities like face painting, video games and craft building and receive Party City prizes throughout the game. The entertaining and loveable ZOOperstars will perform during the Halftime show, and there will be contests and promotions for kids throughout the game.

"As we continue to partner with industry leading companies, we are excited to welcome Party City the nation's largest party specialty store as a new partner of Madison Square Garden, the Knicks and Rangers," said Greg Elliott, senior vice president of marketing partnerships, MSG Sports. "From Kids Day games to victory celebrations, this partnership will engage passionate Knicks and Rangers fans of all ages."

To learn more about the Party City and Madison Square Garden's partnership, and Party City's selection of basketball and hockey-themed tableware and party decor, visit your local Party City store or visit www.partycity.com. Limited tickets for the Knicks Kids Day game against the Nuggets are still available by visiting www.nyknicks.com.

About Party City

Party City Corporation is America's largest party goods chain and the country's premier retailer of Halloween costumes, theme party supplies, birthday decorations, and other specialty party supplies. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. As part of the Amscan Holdings, Inc., (AHI), group of companies, Party City is among the more than 900 specialty party stores that AHI either owns, operates or franchises. To learn more about Party City, call 1-800-477-4841 or visit the company's website at www.partycity.com.

About Madison Square Garden

Madison Square Garden is a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: MSG Sports, MSG Entertainment and MSG Media, which are strategically aligned to work together to drive MSG's overall business, which is built on a foundation of iconic venues and compelling content that MSG creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features other sports properties, including the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes, throughout the country. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in MSG's diverse collection of venues. These venues include Madison Square Garden, Radio City Music Hall, the Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre and the Wang Theatre. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from MSG's venues. MSG Media consists of the MSG Networks (MSG, MSG Plus, MSG HD and MSG Plus HD) regional sports networks and the Fuse Networks (Fuse and Fuse HD), a national television network dedicated to music. MSG Media is also responsible for managing interactive initiatives across all business segments. More information is available at www.msg.com.

SOURCE Party City; Madison Square Garden