SOUTHFIELD, Mich., July 12, 2011 /PRNewswire/ -- Party Star says it's officially summer and time to get the party started. With the introduction of a line of alcohol spiked jel shots, it is combining the joys of jel with the fun and convenience of a ready-to-consume shot.
The seven-flavor lineup, with two new tastes planned for 2011, brings a new level of fun to jel shots. "We knew that jel shots were a favorite drink, but required a certain level of culinary skill and planning," said Miles Lakin, President and CEO of Party Star's parent company Metropolis Industries LLC.
"Let's face it - there's a time element in the jel aspect, and partiers don't always plan ahead," added Matt Marini, the company's Senior Vice President and Chief Brand Officer. "We were looking for hip, inventive, fun drinks, knew that you could have a non-alcoholic flavored jel and thought, 'why not?'"
The Party Star recipe is simple: Peel. Squeeze. Party. Currently available in Blueberry, Grape, Green Apple, Lemon-Lime, Orange, Strawberry and Cherry, Black Raspberry and Red Apple will be added shortly. The ready-to-consume shots contain 12% alcohol, use all-natural flavors and colors and are made of plant-based jel without animal byproducts (vegan). They do not require preparation or refrigeration.
Party Star alcohol spiked jel shots are available at bars, nightclubs, online and at retail across the U.S. as well as Japan and several Caribbean islands.
About Party Star
Party Star is a wholly owned trademark of Metropolis Industries LLC, Southfield, MI, the maker of the ready-to-consume alcohol-spiked jel shots. Available in a variety of flavors and container sizes, the Party Star line is 12% alcohol by volume (24 proof) and made of plant-based jels. For more information, please visit http://www.partystarshots.com.
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SOURCE Party Star