Pasta de Lassar Andromaco ® Launches Baby Photo Contest

USA - English

• Latin America - español

LOS ANGELES, May 16, 2012 /PRNewswire/ -- Pasta de Lassar Andromaco, the leading diaper rash treatment and multi-purpose skin protectant in Mexico, today announced the launch of its photo contest called "Mi Bebe Sano y Feliz" (My Healthy and Happy Baby). The contest is dedicated to celebrating happy, healthy babies and participants can enter by visiting Facebook.com/pastadelassar. The contest is scheduled to run from May 10th, 2012 to June 21st, 2012.

The photo contest will award up to three lucky winners with a year's supply of Pasta de Lassar, a Sears portrait photograph session, a $250 Walmart gift card and a cameo appearance in the Pasta de Lassar TV commercial airing in select markets across the United States.

For over 45 years, moms in Mexico have trusted Pasta De Lassar for the treatment and prevention of diaper rash. The "Mi Bebe Sano y Feliz" photo contest marks the first social media promotion for the Pasta de Lassar brand in the U.S. in support of the brand's recent arrival to the U.S. market.

Participants will have the opportunity to share an image of their healthy and happy baby via Facebook. The public will be able to vote for their favorite images by visiting Pasta de Lassar's Facebook page until June 21st, 2012. Upon completion of the voting period, a panel of judges will then evaluate the 10 babies with the most votes and the judges will select and announce the Grand Prize winners on or around July 1, 2012.

"There is nothing more special to parents than a happy and healthy baby," said Richard Phillips, Chief Marketing Officer at MarcasUSA LLC, the exclusive importer and marketer of Pasta de Lassar Andromaco in the U.S. "We wanted to create a contest that not only promoted Pasta de Lassar's contribution to pediatric health for nearly five decades, but also supported parents in celebrating and sharing their baby's happiness with family and friends across the country."

About Pasta de Lassar Pasta de Lassar Andromaco is the leading multi-purpose skin protectant in Mexico specifically formulated to treat and prevent diaper rash. It is imported exclusively by MarcasUSA LLC and available in the U.S. at Walmart and other major retailers nationwide. To learn more about Pasta de Lassar Andromaco please call 1-800-428-9489 or visit Facebook.com/pastadelassar or pastadelassar.com. For PR inquires please contact [email protected]

SOURCE MarcasUSA