Pastry Smart Launches 'Miettes de Pain' Organic and American Humane Certified™ Brioche Bread

Exclusively Available at Whole Foods Market® Stores in Northern California and Reno

Apr 24, 2013, 08:00 ET from Pastry Smart LLC

SAN MATEO, Calif., April 24, 2013 /PRNewswire/ -- Pastry Smart LLC, today announced the release of their latest organic and American Humane Certified brioche bread, Miettes de Pain. The bread will be available in Whole Foods Market stores throughout Northern California and Reno. 



An exclusive brand for Whole Foods Market, Miettes de Pain is a line of French-inspired handcrafted brioche breads, light, airy and rich with the flavors of organic farmstead butter and cage-free eggs.  The Miettes de Pain product mix includes hamburger buns, slider buns, hot dog buns, and sliced bread.  It can be used to make a flavorful French toast or as a fresh bun-of-choice for the upcoming summer BBQ season.

"Miettes de Pain is good for people, good for animals and good for our environment. We use the best local, organic ingredients. Our labels list fewer than ten. We use and cultivate yeasts naturally that are specific to the San Francisco Bay Area, which makes our breads especially good.  These naturally occurring yeasts are recognized around the world for their superior bread making properties," said Mark Ainsworth, president and founder, Pastry Smart.

The Certified Humane + Organic Bakery

Whole Foods Market 38 stores in Northern California and Reno debuted the Miettes de Pain label on their bakery shelves this month.  Miettes de Pain delivers a solution for the bakery aisle of the grocery store where, for the first time, customers have an option for organic and American Humane Certified artisan baked goods, exceptional in quality and value.

"Whole Foods Market is committed to offering the highest quality natural and organic products to our customers," said Matthew Mestemacher Bakery Coordinator, Northern California and Reno. Pastry Smart's Miettes de Pain were a natural choice for us as they are superb in quality and taste great. They are flying off the shelves!"

About Pastry Smart

Baking a difference since 2006, Pastry Smart ( is proud to be the first and only pastry, bread and confectionary producer to be American Humane Certified, an exclusive food supply chain that ensures humane animal husbandry, from farm to table.

Pastry Smart's commitment to quality focuses on sustainability, sourcing local ingredients whenever possible and infusing the traditional handcrafted elements of baking with state of the art manufacturing technology, that uses renewable energy sources.

The Pastry Smart brands include Whole Foods Market exclusives Miettes de Pain and Kali The Baking Goddess, in addition to their own brands, Le Culture, an organic certified artisan handcrafted bread collection and Mission Blue Confections, an organic chocolate line. 

With the artistry + innovation approach, Pastry Smart is disrupting the baking industry, marrying the disciplines of craft baking and science to bring local, organic, and humane certified value from retail stores to restaurants, across the United States. More information is available at, email or by calling 650.384.0596.

Media Contact:
Amber Moore
Pastry Smart

SOURCE Pastry Smart LLC