PALO ALTO, Calif., Sept. 18, 2013 /PRNewswire/ -- Patagonia, Inc., a leading designer of core outdoor, surf and sport-related apparel, equipment, footwear and accessories, today announced the opening of its Worn Wear™ section as part of the Common Threads Partnership. The Worn Wear™ section is now open in four locations across the U.S. to include Portland, Seattle, Palo Alto and Chicago (Lincoln Park).
Customers can now purchase used Patagonia items from any of the four locations and continue to receive credit for bringing in their clothing for resale. Items accepted for trade-in include Patagonia shells, fleece, down and synthetic insulation, and ski and alpine pants. Clothing must be clean and in good condition, and customers can earn trade-in credit valued at 50 percent of the price of the item which will then be sold through the store's Common Threads Worn Wear™ section. Credit can be redeemed for purchases in store or online at patagonia.com.
"Worn Wear started as a pilot program in our Portland, Oregon store in October 2012 and over the last year we've seen remarkable demand and interest in the program," said Vickie Achee, Patagonia's head of retail marketing. "We are excited to provide more customers with the opportunity to join us in the Common Threads Partnership and keep their Patagonia clothing in circulation by trading it in through the Worn Wear program."
Worn Wear™ is part of Patagonia's Common Threads Partnership with its customers to take mutual responsibility for the stuff Patagonia makes and people purchase. The partnership is founded on the basic Four R's: Reduce, Repair, Reuse and Recycle. Over 60,000 customers have taken the Common Threads Pledge by which customers agree to buy only what they need, repair what breaks, reuse and share what they no longer need and recycle the rest. On Patagonia's part, the Company pledges to build useful things that last, help find a home for Patagonia gear people no longer need, repair what breaks and recycle items that have come to the end of their useful life.
"By taking the Common Threads Pledge, our customers and our company together achieve the fifth 'R' in which we Reimagine a world where we take from it only what nature can replenish," says Rick Ridgeway, Patagonia's VP of Environmental Affairs.
Each participating Worn Wear retail location will host a special in-store kick off event this fall. Contact Patagonia Palo Alto for more details on their November 9th event or follow them on Facebook: https://www.facebook.com/patagoniapaloalto.
To take the Common Threads pledge, please visit www.patagonia.com/us/common-threads.
Patagonia, Inc., based in Ventura, California, is a leading designer of core outdoor, snow, surf and sport-related apparel, equipment, footwear and accessories. The company is noted internationally for its commitment to authentic product quality and environmental activism, contributing over $55M in cash and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill-free, the company's entire product line is recyclable through its Common Threads Partnership. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products.
Vickie Achee, 805-667-4630, email@example.com
SOURCE Patagonia, Inc.