Patented Design of Luxury Purse Hook Attaches to Almost Any Surface, Providing Everyday Solutions for Purse Carriers

Patented heart-shaped purse hook attaches to a multitude of surfaces, protecting handbags from theft and damage

Jul 16, 2014, 08:22 ET from The Hookup

CHARLOTTE, N.C., July 16, 2014 /PRNewswire-iReach/ -- The Hookup, the ultimate accessory for purse-lovers everywhere, has launched a crowdfunding campaign on Kickstarter with a goal of raising £10,000. This luxury purse hook, created by New York designer Fathi Farvardin, solves a daily worry of every woman: how to keep her handbag clean and protected. This elegant but functional tool is currently one week in to its 40-day crowdfunding campaign on Kickstarter.

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Astonishingly simple in design, The Hookup can be used in a myriad of situations. Daily drives to work are made simpler when The Hookup is used to hang purses or shopping bags in the backseat. Drivers no longer have to worry about a sudden stop sending the contents of the bags flying across the car. Once at the office, The Hookup can be used at desks or in meetings to keep purses easily accessible and prevent them from cluttering small spaces.

Women can also hang both handbags and coats on The Hookup while sitting or standing at a bar in order to keep them within sight and not worry about theft. When they make a trip to the restroom, this sleek purse hook can be used on the counter to keep bags clean and off of the floor. In a restaurant, The Hookup easily attaches to any table surface to keep handbags out from under chairs where they could be forgotten.

Esther Gauthier, founder and owner of AQUA, is an avid supporter of The Hookup. AQUA is the first and only aqua-cycling studio in New York. When spending time with her clients around the pool of her aqua-cycling studio, Gauthier encourages them to utilize The Hookup to hang their towels and other pool necessities, preventing them from getting wet.

Women find use for this luxury purse hook at home as well as out and about. Gisue Hariri is a co-founder & creative Principal of Hariri & Hariri, a New York-based multi-disciplinary architecture and design firm. Hairiri uses The Hookup in her own closet to arrange and organize her handbag collection because the patented Hookup design hangs sturdily even on a standard clothes rod.

The first 100 backers to contribute £65 to The Hookup's campaign will receive their own luxury purse hook in the finish of their choice. Available finishes include 14K gold, 22K gold, platinum and black pearl. A £300 contribution earns the backer a full set of The Hookup in each available finish. Other perks for contributing to the campaign include Balmain Paris keychains and stylus pens.

To learn more about The Hookup and contribute to the Kickstarter campaign, visit the campaign page at


The Hookup was created to alleviate the daily worry of every woman: how to keep her handbag clean and protected. Inspired by two iconic symbols, the heart and the script letter "S", The Hookup hangs elegantly from any handbag for quick access. With a simple twist, the heart shape transforms into a hook from which women can hang a purse, umbrella, coat, shopping bags, and much more. To learn more about The Hookup, visit

Media Contact: Jessica Chesney, Command Partners, (845) 821-3728,

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SOURCE The Hookup