BRENTWOOD, Tenn., July 31, 2012 /PRNewswire/ -- PathGroup, a leading provider of anatomic, clinical and molecular pathology services, launched an updated website today, www.pathgroup.com. The new site comes after PathGroup unveiled, earlier this year, a new brand identity to include a revised logo and tagline; illustrating a contemporary identity and vision as the company adapts in an ever-changing healthcare environment. The redesigned site further demonstrates PathGroup's industry expertise, breadth of capabilities, and will serve as a resource for customers and patients.
"Launching a refreshed identity as we expand into new markets will enable us to effectively communicate the central focus of PathGroup – to exceed the expectations of our clients and their patients," said Richard Halstead, Senior Vice President and Chief Marketing Officer for PathGroup. "Although this is a new look for PathGroup, the core foundation of the organization remains focused on providing industry leading anatomic, clinical and molecular pathology services."
As one of the largest, private providers of pathology services in the United States, PathGroup continues to expand its service offering through organic growth initiatives and strategic merger and acquisitions. With over 45 years of experience providing the highest quality services, PathGroup has over 700 employees and more than 70 pathologists representing every sub-specialty. The company's longevity can be attributed to consistently exceeding the expectations of clients and patients. Direct access to PathGroup's team of dedicated pathologists is a central focus of the organization, leading to better client relations and ultimately better patient outcomes. This new identity and user-friendly website are reflective of that open culture.
"This is an exciting time for PathGroup and the clients we provide service to," said Ben Davis, MD, PathGroup's Chairman, President and CEO. "We will continue to provide high quality care and evolve our organization as the healthcare industry changes. Our goal is to meet the needs of those we provide services for, with a physician centered approach that is keenly focused on driving better patient outcomes. Staying at the forefront of advances in laboratory medicine is a critical component."
Founded in 1965, PathGroup has evolved into a premier provider of anatomic, clinical and molecular pathology services. Privately held and physician centric, PathGroup works seamlessly with customers to provide superior diagnostic services – a vital link in the cycle of patient relationships. PathGroup uses the latest in proprietary and industry standard technology to deliver fast, accurate results. The company provides clients with the highest quality of services available, consistently exceeding the expectations of physicians, employees, payers and most importantly, patients. One Lab; Total Service. For more information, visit www.pathgroup.com