NEW YORK, April 11, 2011 /PRNewswire/ -- Patient News, a leading dental marketing solutions company, is thrilled to announce that their new neighborhood direct mail dental marketing programs are driving more high-quality new patients to dental practice clients across the country. In a recent double blind survey of practitioners in the US, it was noted that while the top need of a dental practice is more patients, most dentists are more interested in quality new patients than quantity.
Patient News' new neighborhood dental newsletter and dental postcard direct mail marketing campaigns utilize the company's extensive 18-year understanding of the marketing needs of the dental industry to drive more quality patients to their dental practice clients. Detailed demographic scrutiny is applied to each practice campaign, and the substance of each campaign is designed to reach out and attract important household decision makers.
Patient News programs feature more effective use of competitive positioning statements, special offers and white space, local call tracking and recording and beautiful full-color branding to deliver results every dental practice desires –more high-quality new dental patients.
As experts in dental marketing, graphic design, and patient education, Patient News tailors all of their neighborhood newsletters and direct mail postcards to represent each individual dental practice, with many points of differentiation over competitors. They specialize in making their clients outshine the competition as the clear dentistry expert, the most qualified patient resource for valuable industry-specific information, and the dentist more high-caliber patients prefer to see.
In addition, Patient News' call tracking reporting tool provides clear results to each client. "With call recording we can identify who the callers are and where they're calling from to custom-tailor the marketing message to generate the highest caliber response – increasing new patient growth exponentially," said Karen Galley, President of Patient News.
With Patient News' new and improved neighborhood direct mail dental marketing products, dentists can strengthen practice/patient relationships, improve patient satisfaction and loyalty, and increase referrals, high-quality patient flow, and brand awareness.
For more information and a no-obligation free trial, call 800.667.0268 or visit www.patientnews.com today.
About Patient News:
Patient News produces award-winning direct mail campaigns, dental newsletters, patient newsletters, dental postcards, dental brochures, email newsletter options, and patient referral programs in Canada, the United States, and the United Kingdom.
SOURCE Patient News