PATRICK TA BEAUTY APPOINTS ANGELA SIMPSON AS CHIEF MARKETING OFFICER AND CAROLYNE RAPP AS VICE PRESIDENT OF CREATIVE

New Executive Hires Strengthen Leadership Team as Patrick Ta Beauty Enters Its Next Chapter

LOS ANGELES, Oct. 23, 2026 /PRNewswire/ -- Patrick Ta Beauty today announced the appointments of Angela Simpson as Chief Marketing Officer and Carolyne Rapp as Vice President of Creative, effective immediately. Since launching in 2019 by co-founders Patrick Ta, Rima Minasyan and Avo Minasyan, Patrick Ta Beauty has established itself as a leader in prestige makeup through a deeply rooted commitment to artistry, translating Patrick's signature techniques and approach to modern glamour into products designed for everyone. Today, the brand continues to build on its momentum across product innovation, artistry and creative storytelling, with the appointments further strengthening its leadership team.

"When I think about the future of Patrick Ta Beauty, I think about continuing to evolve our brand expression while staying true to what got us here," shares co-founder, Patrick Ta. "I've always wanted Patrick Ta Beauty to be more than a beauty brand. As a creative, I think about the visual world we're building, the experiences we're creating and how we can connect artistry to culture. That's what makes bringing Angela and Carolyne into this next chapter so exciting for me. Angela understands how to build the heartbeat of a brand and create real brand love, and Carolynne has a creative point of view that I've always admired. I'm excited to partner with them and continue building the legacy of this brand alongside such inspiring women."

As Chief Marketing Officer, Simpson brings more than two decades of experience building global beauty brands across marketing, innovation and commercial growth – and in her new role, she will help shape Patrick Ta Beauty's continued growth and global marketing strategy. Most recently, she served as Chief Marketing Officer of Haus Labs by Lady Gaga, leading the company's global marketing organization and go-to-market strategy. Prior to Haus Labs, she spent nine years at NARS Cosmetics, where she most recently served as Senior Vice President of U.S. Marketing, helping grow the brand from the No. 13 to No. 7 prestige makeup brand in the U.S. and leading the launch of Light Reflecting Foundation, the No. 1 prestige makeup launch of 2022. Earlier in her career, Simpson held leadership roles at Sephora and L'Oréal Paris.

"We've come a long way since Patrick and I first set out to build this brand, and it's incredibly rewarding to see how Patrick Ta Beauty continues to grow and evolve," shares co-founder, Rima Minasyan. "Angela and Carolyne bring a depth of experience and valuable perspective, and we're thrilled to welcome them to our team as we enter this next chapter."

"Our focus has always been on building Patrick Ta Beauty with intention and creating the right foundation for long-term growth," adds Avo Minasyan, co-founder. "As the brand continues to scale, bringing in exceptional leaders like Angela and Carolyne will help us expand our capabilities, strengthen the business and build on the momentum we've created."

As Vice President of Creative, Rapp will lead Patrick Ta Beauty's creative direction, brand identity, campaigns and visual storytelling. She brings more than 15 years of experience building and evolving brands across beauty, fashion, retail and design, most recently serving as VP Creative Director at MERIT Beauty, where she led the brand's 360 creative vision across campaigns, social, copy, design, packaging, retail and collaborations. Earlier in her career, she held senior creative leadership roles at COS, Gap, Coach and Theory, including shaping COS's creative expression as the brand expanded internationally. She is also the founder of her own creative agency, Studio Rapp, where she has continued to consult across beauty, fashion and design.

The appointments come as Patrick Ta Beauty continues to expand its product portfolio and creative platforms, most recently introducing the Major Sculpt Shape & Shade Anywhere Artistry Sticks and Defining You, a campaign celebrating the individuality and artistry that spotlights seven makeup artists. The brand also continues to strengthen its position as a leader in blush, holding the No. 1 position in blush at Sephora in the U.S. in 2025, one of the largest categories in makeup. With Simpson leading marketing and Rapp overseeing creative, the pair will work closely with co-founders Patrick Ta, Rima Minasyan and Avo Minasyan, as well as Chief Executive Officer Kimberly Villatoro, to support the brand's continued evolution.

"Patrick Ta Beauty has experienced incredible momentum, and as we look toward the future, we're continuing to invest in the people and capabilities that will help us build thoughtfully and intentionally," said Villatoro. "Angela and Carolyne each bring a distinct expertise, but together they represent the combination of strategic thinking and creative vision we need for this next chapter. We're thrilled to welcome them to the team and excited about what we'll build together."

Simpson and Rapp's appointments reflect Patrick Ta Beauty's continued investment in the leadership needed to support its growth while building on the artistry and innovation that have defined the brand since its launch.

About Patrick Ta Beauty

In 2019, renowned celebrity makeup artist Patrick Ta, established product specialist, Rima Minasyan and seasoned entrepreneur, Avo Minasyan founded Patrick Ta Beauty. Taking inspiration from Patrick's signature glowing, sculpted makeup looks, the trio launched the brand with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award-winning blushes as well as its glow-enhancing formulas, which emphasize the power of layering and dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

For more information, visit PatrickTa.com

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SOURCE Patrick Ta Beauty