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PATRÓN® Tequila Unveils Oldest Release in the Brand's History Introducing: PATRÓN Extra Añejo 10 Años

Perfection. 10 Years in The Making.

Patron Tequila (PRNewsFoto/Patron Tequila)

News provided by

PATRÓN Tequila

Sep 17, 2019, 09:00 ET

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ATOTONILCO EL ALTO, Jalisco, Mexico, Sept. 17, 2019 /PRNewswire/ -- PATRÓN celebrates a new milestone today with the release of the brand's oldest tequila to-date— PATRÓN Extra Añejo 10 Años. This remarkably rare, limited-edition offering was aged for an impressive 10 years in a blend of used American oak and hybrid American and French Limousin barrels. PATRÓN Extra Añejo 10 Años takes innovation and excellence to a new level with this exceptionally rare spirit that is a triumph of true craftsmanship.

PATRÓN is committed to finding new, innovative ways to create unparalleled products with its time-tested, craft production process. The quality of the PATRÓN Extra Añejo 10 Años tequila is a testament to the dedication, skill and talent of the PATRÓN production team, including Master Distiller, Francisco Alcaraz, Director General of PATRÓN Spirits Manufacturing Operations, David Rodriguez, and Director of Production, Antonio Rodriguez.

Given the challenging climate conditions in Mexico aging tequila naturally for an extended period of time is extremely complicated without affecting the flavor and losing the agave personality. As a result, this limited-edition expression remained under the constant watch of the PATRÓN production team through its 10-year journey in the barrel room at the Hacienda PATRÓN. With skillful ingenuity, patience and rigorous testing, their goal was to age the tequila until it was perfect, bringing a new level of meticulous detail to the PATRÓN portfolio.

"The release of PATRÓN Extra Añejo 10 Años is an incredible milestone for PATRÓN," said Adrian Parker, Global Vice President, Marketing for PATRÓN tequila at Bacardi Global Brands Limited. "We are one of a handful of tequila brands to create a tequila of this age and caliber and are extremely proud to have another outstanding product join our expanding range of aged tequilas. We are seeing tremendous growth in the aged tequila category as traditional cognac, rum and whiskey drinkers discover the versatility of PATRÓN and enjoy the distinct, complex flavor profiles that our aged portfolio has to offer. PATRÓN Extra Añejo 10 Años further demonstrates our innovation and craft that goes into making every expression of PATRÓN."

In the early 2000s, PATRÓN Extra Añejo 10 Años started its 19-year journey. From field to bottle, the highest-quality 100 percent Weber Blue Agave began its life cycle in the fields of Atotonilco, Mexico. Once the tequila was placed in the barrel room, it experienced an impressive angel's share that averaged 6.3 percent per year, which was evaluated meticulously over the years by the hands of the PATRÓN master distiller. By year ten, after periodic evaluation, the tequila had achieved a remarkable balance between agave notes and unique flavor characteristics, such as its well-balanced flavor and long-lasting aftertaste of oak and vanilla, all while embodying the distinct and renowned quality of PATRÓN tequila.

Paying homage to the brand's history, PATRÓN Extra Añejo 10 Años is bottled in a replica of the very first PATRÓN bottle and stopper made of handblown glass, a nod to the distinctive nature of this exclusive release. PATRÓN Añejo 10 Años joins previously released limited-edition PATRÓN Añejo 5 Años and PATRÓN Añejo 7 Años. This exclusively rare tequila should not be missed and is available exclusively in the United States for a limited time only beginning in September for a suggested retail price of $349 for a 750ml bottle.

PATRÓN Extra Añejo 10 Años is perfect neat, on the rocks, or in a premium cocktail. For more information and recipes, please visit http://patrontequila.com/10anos.

Contact:


Sami Richman, M Booth

Allie Bostwick, PATRÓN tequila

212.481.7000

817.873.7151

[email protected]

[email protected]

About PATRÓN Tequila

From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, PATRÓN tequila is crafted with meticulous precision and care. Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about PATRÓN tequilas and liqueurs, please visit www.patrontequila.com. The perfect way to enjoy PATRÓN is responsibly.

PATRÓN is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

THE PERFECT WAY TO ENJOY PATRÓN IS RESPONSIBLY. ©2019. PATRÓN, TEQUILA PATRÓN LOGO AND PATRÓN BEE LOGO ARE TRADEMARKS.

SOURCE PATRÓN Tequila

Related Links

http://www.patrontequila.com

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