Paul Mitchell Schools Celebrate Earth Day 2010 with Low Cost Haircuts to Benefit Grow Appalachia, a Sustainable Harvesting Organization

NEW YORK, April 19 /PRNewswire/ -- Paul Mitchell will donate $1 to Grow Appalachia for each haircut their schools complete on Earth Day.  Consumers can visit any of the 104 Paul Mitchell school locations on April 22nd for a $10-15 haircut to benefit Grow Appalachia – an organization initiated by Paul Mitchell CEO & Co-Founder, John Paul DeJoria providing residents in the Appalachian region of the U.S. education and resources needed to grow sustainable, nutritious food within their community.  This initiative will help residents develop healthier, more self-sufficient lifestyles in an area which suffers from high levels of obesity and poverty.  Paul Mitchell is hosting a concurrent viral campaign on PaulMitchell.com and Facebook during April – a "What's New" tab allows fans to contribute inspiration with a link to PaulMitchell.com/30YearsofGiving for a chance to win $500 to benefit their environmental charity of choice.

Commitment to philanthropy is part of Paul Mitchell's DNA, which celebrates a 30th birthday this year.  Paul Mitchell donates a portion of Tea Tree product sales to American Forests® Global ReLeaf and Wildfire ReLeaf programs to preserve natural resources at home and abroad, and funds the planting of enough trees to offset all carbon emissions from the brand's manufacture and distribution.

"Paul Mitchell schools believe giving back is not just a once-a-year happening; it's our daily duty," says Paul Mitchell The School Dean, Winn Claybaugh.  Paul Mitchell schools nationwide raised nearly $1 million in 2009 on behalf of organizations like Larry King Cardiac Foundation, which provides funding for lifesaving treatment for individuals unable to receive needed treatment, as well as Leeza Gibbons Memory Foundation, which provides vital education and empowerment to a growing population of family caregivers, and resources for those newly diagnosed with chronic illnesses through community-centered, Leeza's Place locations.

At Paul Mitchell schools, the teaching style is unique.  Staff members believe education is an adventure and the experience should be fun.  The culture within every Paul Mitchell school campus inspires confidence and success.  Each Paul Mitchell school is a learning community that provides Future Professionals the opportunity to develop skills while exploring talents, passion, and creativity.  School instructors – called "learning leaders" – are trained to draw out the artist in every student and prepare them for the real world.  Rather than concentrate only on basic training for licensing exams, Paul Mitchell schools provide a well-rounded lifestyle education.  For more information and Paul Mitchell school locations, visit www.PaulMitchellTheSchool.com.

SOURCE Paul Mitchell