Payday Loan Lenders - Independent Umbrella Website Launches New Consumer Service is a comparison specialist website announcing a new consumer service about payday loan lenders. In addition, the site features an application form that links directly to a network of lenders for fast decisions

Jan 07, 2013, 08:00 ET from

AUSTIN, Texas, January 7, 2013 /PRNewswire/ -- announces a new consumer service for free via its website. The new addition is a consumer companion tool useful for searching for and applying directly to payday loan lenders online. It can be utilized online, without visiting numerous brick-and-mortar operations or dealing with frustrating waiting periods.

The tool features on the homepage and allows the independent matching specialist access to the databases of hundreds of reliable, reputable and professional lending companies. Activated by completion of a very brief and secure application form, the new service allows for side-by-side, real time comparison of companies offering payday loans.

Those companies shortlisted after submission of the application form represent those that may potentially approve loans to consumers where appropriate. If an application yields a positive return ("Approval") and a consumer decides to accept the cash loans offer made to them by one of the lenders, funds can be made available the next day through bank transfer.

Each of the featured lenders operates independently of As such, the service is not able to guarantee the approval of any application, nor the availability of a certain loan amount, repayment term or interest rate. made the announcement in the following statement.

"We are pleased to announce our new consumer companion tool that is available for unlimited free use on our website. We have created this system in order to serve the needs of the hundreds of thousands of consumers who need a little extra help making the month, by extending their salary with a well-researched short term loan until next payday."

"Although we are not lenders, we work closely with some of the industry's most highly regarded lenders and have crafted a platform akin to a microcosm of the sector. As such, all credit backgrounds, levels of borrowing and finances are catered for. No consumer should have to struggle to make ends meet - there are several options potentially suitable for most applicants. Many of the lenders featured on our platform specialize in unsecured loans, meaning they remain totally confidential and are not leveraged against assets."

The online application process is fast and easy. To apply, visit:

Sam Malka