PBR, HotelPlanner.com announce partnership

Travel leader becomes official booking source for world's best bull riders

Jun 01, 2012, 14:47 ET from HotelPlanner.com

PUEBLO, Colo., June 1, 2012 /PRNewswire/ -- The Professional Bull Riders announced that HotelPlanner.com has become the official booking source for the premier bull riding organization in the world.

A leader in online group travel, HotelPlanner.com will exercise its distinct group-booking practices to enhance relationships with hotels and clients worldwide. The partnership will include advertising and signage for HotelPlanner.com at PBR Built Ford Tough Series events. HotelPlanner.com will provide the PBR with cutting-edge group-booking services, ensuring riders, staff and fans the best value for the finest accommodations when they travel.

"As a top-tier sports and entertainment property, we wanted to provide our fans with the service they deserve whether on the road or at home," said PBR Chairman and CEO Jim Haworth. "Partnering with HotelPlanner.com lets our fans know that when they travel to watch our events that they will be able to stay in the finest hotels at the best possible rate. We're proud to partner with HotelPlanner.com, and to offer such a service to the most loyal and deserving fans."

"We are pleased to share with the PBR and its fans the same hotel deals and services that youth teams all the way up to elite pro teams from the NBA, NHL, and NFL enjoy," said Tim Hentschel, HotelPlanner's CEO. "The increased brand exposure to a very loyal PBR fan base is an opportune partnership for both companies. We are very excited to be working with the top bull riders in the world."

HotelPlanner.com is the leading provider of technology and group-travel services to a global group-hotel sales market. Currently, HotelPlanner's system processes over 30,000 group-hotel booking requests per month completely online with assistance from regional planners all around the world, with over 10 years of hospitality experience.  HotelPlanner.com currently has top-rated group-travel apps in both the iPhone and Android marketplaces.

The BFTS is televised every week on CBS Sports, CBS Sports Network, NBC, NBC Sports Network, and YouTube. BFTS telecasts are produced for the PBR under a multi-year agreement with David Neal Productions, a Los Angeles-based production company led by 34-time Emmy® Award winner and Peabody Award winner David Neal, who serves as executive producer. 

About the Professional Bull Riders, Inc. (PBR)
The PBR is the world's premier bull riding organization. This year marks the 20th anniversary of the founding of the PBR. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide. More than 100 million viewers annually watch primetime PBR programming on networks around the world including CBS, CBS Sports Network, NBC, and NBC Sports Network. The PBR has awarded over $100 million in prize money and 25 riders have earned over $1 million, including Justin McBride with $5.5 million – the most of any Western-sports athlete in history. Nearly 2 million fans attend Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/PBR, Twitter at http://twitter.com/PBR, and YouTube at http://www.YouTube.com/PBR.

Media Contact:
Jack Carnefix, Senior Manager of Public Relations
(719) 242-2800, ext. 3372

SOURCE HotelPlanner.com