PBS Holding Inc. Enters Into an Acquisition Agreement With Kaloca Holdings Inc.

DALLAS, Oct. 10, 2011 /PRNewswire/ -- PBS Holding Inc. (PINKSHEETS: PBHG) announced today that the company has entered into an agreement with Kaloca Holdings Inc., to acquire majority interests in Kaloca Holdings Inc.'s wholly owned subsidiary Global Trading Group Inc.

The purpose for acquisition of Global Trading Group Inc., is to enhance the compensation model for distributors in PBS Holding Inc.'s direct selling company Starfest Direct.   GTG is a new and pre-owned luxury import car dealer that specializes in a wide range of imports including the sale of Bentley, Rolls Royce, Ferrari, Lamborghini, Mercedes Benz, BMW,  Land Rover,  Porsche and Audi cars.  In pursuit of building the next generation of network marketing companies,  Starfest Direct, as a wholly owned subsidiary of PBS Holding Inc., will now feature GTG  in its Starfest Direct Compensation Plan with new programs to serve as incentives for lifestyle bonuses,  rewards,  and recognition.  Starfest Direct Inc is utilized for its high end Direct Sales Technology Enterprise System and features De Vie Sun,  a new branded Functional Beverage and Energy Drinks line, "De Vie Sun" (pronounced; davi sun).  The French translation for De Vie Sun is "Healthy Life", and reflects the company's position to provide high energy and healthy products to its Networker Marketing , celebrity and sports fan bases.  

In response to its mission to create healthy living, healthy bodies, healthy finances, and healthy attitudes,  Starfest Direct will eventually add an unprecedented addition to its catalogs with products from the Global Trading Group, Inc. and will feature dealerships in Southern California and in Texas at its Corporate Headquarters.    In addition, distributors now will have the ability to use the Starfest Direct program to earn luxury cars through lifestyle bonuses in its very aggressive and lucrative compensation program, which rewards Starfest Direct distributors based on the sales of its wide array of product lines featuring De Vie Sun.  The current lifestyle bonus section of the Starfest Direct Compensation Plan will update to reflect all of the changes associated with the new luxury car program, and details of the promotion and recognition programs will be announced later in October.  

Starfest Direct is also pleased to announce it's new "Healthy Rewards" promotion launching October 15, 2011, encouraging Starfest Direct Independent Distributors to "Drink Healthy and Drive Luxurious".  The program features a luxury BMW740 give-away for performance based team product sales.  The car will be given away free to one lucky distributor and entries for the free luxury vehicle will be attained through a point system to be announced in the rules and regulations of the promotion on October 15.  The BMW740 will be awarded in June 2012 at the Starfest Direct Grand Opening Launch Celebration in Dallas, Texas to help reinforce Starfest Direct's commitment to healthy living, healthy bodies,  healthy finances, and healthy attitudes.   The "Drink Healthy and Drive Luxurious" campaign begins October 15. 2011

The company has recently announced the launch of the new "De Vie Sun" www.deviesun.com  functional beverage product line and a North American road show to promote the product. The management added industry legends to its corporate board and management rosters.  

About Starfest Direct:

Starfest Direct is a direct sales company featuring an aggressive compensation component for professional distributors in network marketing.  Using proprietary software and technology, the Starfest Direct plan features a unique custom binary and unilevel combination plan with additional lifestyle, team, and executive bonuses.  

About PBS Holding Inc.:

PBS Holding Inc. is a Publicly Trading Company trading on OTC Markets under the symbol PBHG. The company is focused on growth by mergers and acquisitions of technology, media, multimedia, television, Film productions and content development. As a wholly own subsidiary, Starfest Direct Inc is utilized for its high end Direct Sales Technology Enterprise System. Starfest Direct is a virtual product and services catalog system designed to facilitate sales, membership accounting and maintenance http://www.starfestdirect.com

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. PBS Holding Inc., does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Contact Information: 1-800-687-3709

SOURCE PBS Holding Inc.