PBS Holding Inc. Introduces New Management and Board of Directors.

Sep 29, 2011, 08:45 ET from PBS Holding Inc.

DALLAS, Sept. 29, 2011 /PRNewswire/ -- PBS Holding Inc. (PINKSHEETS: PBHG) announced today that the company has added new management and board of directors.

The company has recently announced the launch of the new "De Vie Sun" functional beverage product line and a North American road show to promote the product. The management added industry legends to its corporate board and management rosters. The Current Chairman and CEO, Mr. Edward Vakser, will resign and focus on the management and growth of Artfest International, Inc. (ARTS), and the President/CEO duties will be handled by Mr. Patrick J. Bricker.

Mr. Bricker comes from a strong lineage of CEO and management leaders and mentors. His father, William H. Bricker was former Chairman/CEO of Diamond Shamrock, CEO of LTV Corporation and Mr. Bricker, himself, was the CEO of CDC and President/CEO of Living Without Limits and Primeworld Productions. Recently,  Mr. Bricker produced and directed several major projects for PBS Holding Inc. Mr. Bricker's television and production background, coupled with executive training from SMU, an extensive career as an entrepreneur, and a corporate executive provides a perfect background to manage and lead such a diverse company as PBS Holding Inc.

"Patrick has been a great consultant and mentor for several of our divisions that we took public. PBS Holding and Tradestar are just a few great examples of his contribution. He has assisted with the UWFL as well as the Dallas Diamonds acquisitions. Our anticipated growth and need for leadership is tremendously enhanced by his ability to manage and help our company to grow," stated Edward Vakser, CEO of Artfest International Inc.

The company also has engaged Mr. Kent Waldrep as a new Chairman. Mr. Waldrep has an extensive executive and entrepreneurial background in sports and non-profit foundations. His breakthrough research and funding with the Kent Waldrep National Paralysis Foundation continues to help athletes with their injuries and rehab. Mr. Waldrep will also become the new commissioner for UWFL, which is owned by a sister company Tradestar Resource Corporation, trading under TSRR. With him, Mr. Waldrep brings a commitment to player safety to the UWFL and additional contacts and knowledge as a Chair for the Grants Committee for the College Football Assistance Fund Managed by the College Football Coaches Association.

The PBS Holding Board will also add Kurt Spenkoch and J. Derick Winfrey, an attorney at law. These new additions will help the company create value to its shareholders.  

The company has released to its online distributors its new branded Functional Beverage and Energy Drinks line; "De Vie Sun" (pronounced; davi sun). The French translation for De Vie Sun is "Healthy Life", and reflects the company's position to provide high energy and healthy products to its celebrity and sports fan bases. Mr. Bricker and PBS Holding Production staff recently completed a new video featuring De Vie Sun manufacturing process and to highlight the Nutritional and Health benefits of the product.

About Starfest Direct:

Starfest Direct is a direct sales company featuring an aggressive compensation component for professional distributors in network marketing.  Using proprietary software and technology, the Starfest Direct plan features a unique custom binary and unilevel combination plan with additional lifestyle, team, and executive bonuses.  

About PBS Holding Inc.:

PBS Holding Inc. is a Publicly Trading Company trading on OTC Markets under the symbol PBHG. The company is focused on growth by mergers and acquisitions of technology, media, multimedia, television, Film productions and content development. As a wholly own subsidiary, Starfest Direct Inc is utilized for its high end Direct Sales Technology Enterprise System. Starfest Direct is a virtual product and services catalog system designed to facilitate sales, membership accounting and maintenance http://www.starfestdirect.com

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Artfest International, Inc., does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Contact Information: 1-800-687-3709

SOURCE PBS Holding Inc.