PBteen Announces Partnership With YouTube Star Meg DeAngelis For Exclusive Product Collection
Capsule Collection Set To Launch in January 2016
SAN FRANCISCO, Sept. 22, 2015 /PRNewswire/ -- PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced today an exclusive product collaboration with popular YouTube star Meg DeAngelis (MayBaby on YouTube). The collection stems from the brand's partnership with the multi-platform media company, AwesomenessTV, on an original Do-It-Yourself (DIY) series titled Revved Up Rooms starring DeAngelis which debuted earlier this summer.
Each piece in the MayBaby by Meg DeAngelis for PBteen collection, set to launch on PBteen.com and in PBteen stores nationwide in January 2016, embodies Meg's mission to empower and build confidence, which is brought to life through vibrant colors and playful prints. Including more than 40 items across key categories such as furniture, bedding, rugs, lighting, decorative accessories, wall décor and more, the collection will range from $18.50 - $1,299.
"While working with Meg DeAngelis during the AwesomenessTV series we were so impressed by her energetic spirit and ability to captivate fans through her relatable personality," said Jill LaRue-Rieser, Senior Vice President, Merchandising for PBteen. "It was a natural fit to extend our relationship with Meg and we're excited to share this upcoming collection with teens across the country in January."
"I've always loved finding ways to make any space feel like my own," said DeAngelis. "It's an absolute dream to partner with PBteen and work together on this line. I can't wait for my viewers to have some fun decorating their own rooms with pieces from this collection!"
Debuting in July, Revved Up Rooms was the first product integration campaign with a home décor brand for AwesomenessTV and PBteen's first video series featuring a vlogger. Each of the five episodes in the series featured a different DIY project and the videos were viewed millions of times by fans and customers.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. This collection includes XL twin sheets, lighting, seating, storage bins and organization solutions, and other accessories designed to help teens turn their dorm room into their ultimate home away from home. PBteen products are available through direct mail catalogs, e-commerce site PBteen.com and at eighteen U.S. retail stores. PBteen currently offers international shipping to customers worldwide. PBteen has an active following on Facebook, Twitter, YouTube, Pinterest, Instagram, We Heart It, Wanelo, and its blog theStyleHouse. Additionally, PBdorm has a dedicated following on Instagram. PBteen is headquartered in San Francisco, California.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing eight distinct merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham – are marketed through e-commerce websites, direct mail catalogs and 603 stores. Williams-Sonoma, Inc. currently operates in the United States, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and the Philippines.
ABOUT MEG DEANGELIS
Meg DeAngelis got her start on YouTube when she was 14 and living overseas. This bright young lifestyle guru and actress began by teaching cheerleading and gymnastics, and has built a brand that tweens and teens absolutely adore! Meg is now a powerful online personality whose content covers all things 'girly' lifestyle - fashion, life hacks and DIY. Her peppy spirit and positive attitude lighten up her viewers' days and encourages them to be confident in themselves. Meg will star in Dance Camp, the upcoming feature film from YouTube and Awesomeness Films. She is managed by Colette Patnaude at Big Frame.
SOURCE PBteen
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