ATLANTA, May 1, 2013 /PRNewswire/ -- According to the National Restaurant Association (NRA), more than 58,000 restaurant industry professionals from across the country and abroad will be attending the annual National Restaurant Association show in Chicago beginning May 18. Armed with a unique menu, seasoned executive chefs and recently announced franchise plans, P.D.H. will attend the NRA Show to share its proven success model with entrepreneurs and franchise operators in the Chicago area and from across the country.
Founded in Atlanta by partners Costanzo Astarita, Mario Maccarrone and Eddie Johnson, P.D.H. has created an experience and menu for customers that balances the flavors and originality of a fine dining restaurant with the expectations of a gastropub environment, serving up duck quesadilla and venison sliders, along with traditional fare, such as the P.D.H. house burger and Korean-style chicken wings.
NRA Show Launchpad for P.D.H. Expansion
P.D.H. sees the NRA Show and the Chicago area as the perfect environment to meet with prospective franchisees with full-service restaurant experience or business expertise. P.D.H. provides support through a dedicated corporate team made up of executive chefs, a training team and operations and marketing personnel. Focus on the Chicago area is important to P.D.H. not only because of the NRA Show, but also because of the city's favorable demographics and readiness for a gastropub concept in the market. In addition to the Chicago market, P.D.H. seeks potential franchisees throughout the country, with a concentrated focus on the Southeast.
With a $35,000 franchise fee, and an estimated investment of $400,000 depending on location, the restaurant concept fits comfortably into the full-service franchise segment, and it offers support for the franchisee from real estate selection to restaurant build-out, training, marketing and grand opening services.
Meet the Founders
For interested franchisees, P.D.H. will be attending the National Restaurant Association Show on May 18 – 21, 2013 at McCormick Place. The P.D.H. team will be available in Room 4402 on Sunday, May 19 from 10 a.m. – 11 a.m. to provide details regarding owning a P.D.H., as well as information on its franchising model. To RSVP or to learn more, individuals can contact P.D.H.'s franchise team, The Atlanta Franchise Group, at www.atlantafranchisegroup.com or 770-350-8997.
SOURCE P.D.H. (Publik Draft House)