P.D.O Manchego Lands in New York With Different Points of Sale Promotions
CASTILLA LA MANCHA, Spain, March 24, 2015 /PRNewswire/ --
The Manchego Cheese P.D.O will present this unique product to American consumers at tasting sessions in Manhattan and Brooklyn. From March 25th to 29th, cheese lovers in NY will have the chance to enjoy a selection of authentic Manchego at 20 free tasting sessions that have been organized to take place in 10 New York central markets such us Fairway Market, Whole Foods Market and Stinky Bkyln. See full list at http://www.themanchegocheese.com
(Logo: http://photos.prnewswire.com/prnh/20150324/736028 )
More than 5,000 US consumers will have the opportunity to experience the distinctive flavor of the authentic P.D.O Manchego cheese - which offers endless preparation possibilities from snacks and salads to being part of warm, comforting dishes or even in sweets. The aim of these demos is to show cheese-lovers how to distinguish the real P.D.O Manchego from all of the falsifications that are often found in the US labelled as "Manchego type of cheese". With this as the main goal, the Regulating Council has developed information leaflets that will make it clear to consumers what they have to look for when selecting a P.D.O Manchego.
How to identify this genuine product:
- Color & shape: From ivory to light brown, depending on aging. Cylindrical shape.
- Patterns & Lines: Braided basket weave design around the outside. Zig-zag pattern on the rind of the cheese. Flattop and bottom with lines dividing the surface into four equal parts.
- Weight & Size: Maximum weight of 8.8 pounds. Maximum height and diameter of 5.5 inches and 22 8.7 inches respectively.
- The PDO label: Look for the Manchego Cheese P.D.O label, with its logo and serial number.
- The Brand label: Look for the statements "made of 100% Manchega ewe's milk", "Manchego" and, in cases when made with raw milk, the word "artesano".
- The Casein tab: It's considered as a Manchego Cheese ID number, is a combination of 5 numbers and 2 letters. Exclusive to every cheese.
The US is one of the most appreciative and growing markets for this cheese as the main destination for exports of P.D.O. Manchego cheese - according to recent 2014 figures. Over 8.4 million pounds were destined for the US market, representing almost half of the region's total exports.
Come along and find out how to distinguish original Manchego Cheese with P.D.O from the fake Manchegos that are frequently offered in the US markets.
MARTA ARROYO [email protected] +34-665-01-39-55
SOURCE The Manchego Cheese
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