Peak Performance Launches the Brand New Online Game The Rescue Operation

STOCKHOLM, October 14, 2010 /PRNewswire/ -- Peak Performance is launching The Rescue Operation - a challenging and fun educational online game, which offers both beautiful scenery and dramatic suspense. Through the challenging gameplay you experience the full potential of the Black Light collection, which up to this point is one of Peak Performances most technically refined alpine collections, developed for and by mountain guides. By playing the game and performing well you can win an outfit from the Black Light collection.

The Rescue Operation, produced by the award-winning Swedish digital agency Know IT Hello There, is set somewhere in the snowy mountains of Peru. Here a small cargo plane crashes and its load consisting of five cargo boxes containing important information is spread over the snowy slopes. In order to save the plane crew and reach the boxes you will have to climb, jump between cliffs, and balance over dizzying heights and ski down steep mountain walls.

While playing the player learn about the features, facts and benefits that come with the Black Light collection. A full set of functional, lightweight garment for both men and woman - for all season mountain activities. The collection includes base layers, mid-layers, shells and insulating materials from GORE-TEX(R), Schoeller(R) and Primaloft(R).

"This is a completely new way for us to spread the word and teach our target groups about our technical and functional garments. Besides it's a fun way of getting prepared for the up coming winter", says Fredrik Kjellberg, Online Marketing Manager Peak Performance.

Except for learning about various functional garments and insulation technologies the player also are introduced to the secrets behind dressing right in extreme weather conditions. The player's achievements render points that make it possible for him or her to compete against friends and other players and enter the high score

Besides having a fun game experience while playing The Rescue operation the player also has the chance to win great prices. First prize is a shell jacket and shell pants from Black Light, 2nd prize a 200 Euro gift voucher from Peak Performance web shop and 3rd prize a 100 Euro voucher.

"We are all avid gamers and sport freaks. When we approached Peak Performance with our game idea we hoped they would like it. Luckily they did. Looking back it has been great fun working with Peak Performance and we are proud of the result", says Oskar Eklund, CEO at Know IT Hello There.

The Rescue operation is launched October 14th, on http://www.peakperformance.com/blacklight

    For pictures please go to:
http://85.89.64.7/peak_performance/rescue_operation/index.html

For more information please contact: Karin Sturesson, PR responsible, Peak Performance, phone: +46-8-50-65-55-00, e-mail: [email protected]

Oskar Eklund, VD, Know IT Hello There, phone: +46-761-12-03-86, e-mail: [email protected]

SOURCE Peak Performance