FRANKLIN, Tenn., June 27, 2017 /PRNewswire/ -- As the nation prepares to celebrate Independence Day, the PEDIGREE® brand is commemorating a moment in American history that shows how dogs and humans benefit each other. As part of the latest installment of the FEED THE GOOD™ campaign, the PEDIGREE® brand is spotlighting a true story from the Revolutionary War with a new video, "General Howe's Dog".
"General Howe's Dog" recreates a true 1777 U.S. Revolutionary War story when amid the fighting, a dog makes its way into General George Washington's camp, and is identified as belonging to Commander-in-Chief of the British Forces, General Howe. Ultimately, General Washington's decision on what to do with Howe's dog illustrates the enduring affection people have for dogs, which can unite and connect us even during the darkest moments of conflict.
To help mark this historical moment and the impact dogs have had on people throughout history, Colonial Williamsburg and its own mascot, Liberty the dog, will honor the story and the PEDIGREE® brand's FEED THE GOOD™ message. Liberty will wear the PEDIGREE® bandana throughout Colonial Williamsburg and spread awareness for the video and the powerful message behind it.
"The idea that dogs and people have a positive impact on each other remains as relevant today as it was more than 200 years ago," explained Brian Nugent, Marketing Director, Dry Dog Food at Mars Petcare. "From the moment we heard the true story of General Howe's dog, we knew it was something that captured the spirit of our FEED THE GOOD™ message. Working with Colonial Williamsburg and Liberty to join us in sharing the story of General Howe's dog makes this a special Independence Day."
Colonial Williamsburg is the world's largest living history museum in the country and lets visitors become part of one of the greatest stories ever told – the dawn of America. As a dog lover himself, George Washington is known for creating the American foxhound breed, but his menagerie included many other types of dogs. Liberty – a Briard – represents the type of dogs contemporary to 18th-century Williamsburg, and can be seen on the streets of the Historic Area, where she serves as an ambassador to guests of all ages.
"General Howe's Dog" is the newest addition to the PEDIGREE® brand's global FEED THE GOOD™ campaign, which launched in 2015 and is based on the simple insight that dogs and humans benefit each other. The campaign is brought to life through an array of impactful video content that incites conversation about the positive effect dogs have on people. These touching videos include "A Vote for Good," a social experiment that shows how even people with opposing political views during a divisive election can be united by a lost dog; and "Pick Me," a thought-provoking video that sheds light on the human benefits of rescuing a dog.
For more information on the FEED THE GOOD™ campaign, visit www.Pedigree.com and check out more FEED THE GOOD™ videos at YouTube/PedigreeBrand. You can also find us on Facebook.com/Pedigree and Twitter.com/PedigreeUS. To learn more about Colonial Williamsburg, visit www.ColonialWilliamsburg.com or follow it on Facebook, Twitter and Instagram.
About the PEDIGREE® Brand
The PEDIGREE® Brand is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE® Brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE® Brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit www.Pedigree.com.
About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.
About Colonial Williamsburg
Colonial Williamsburg operates the world's largest living history museum, preserving Virginia's 18th-century capital as a fully functioning city. Fun, engaging experiences transport guests back in time and highlight the relevance of America's founding era to contemporary life. The Colonial Williamsburg experience includes more than 500 restored or reconstructed buildings, historic trade shops, renowned museums of decorative arts and folk art, extensive educational outreach programs for students and teachers, lodging, culinary options from historic taverns to casual or elegant dining, the Golden Horseshoe Golf Club featuring 45 holes designed by Robert Trent Jones Sr. and his son Rees Jones, a full-service spa and fitness center managed by Trilogy Spa, pools, retail stores and gardens. Philanthropic support and revenue from admissions, products and hospitality operations sustain Colonial Williamsburg's educational programs and preservation initiatives.
®/™ Trademarks © Mars, Incorporated 2017.
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SOURCE The PEDIGREE Brand