PEDIGREE® Brand Shows What It Takes To Be A Puppy Bowl Puppy With Playful Video Series

Official Sponsor Of Animal Planet's Puppy Bowl XII Gives Behind-The-Scenes Look At Puppies In Training

Jan 28, 2016, 08:00 ET from PEDIGREE Brand

NASHVILLE, Tenn., Jan. 28, 2016 /PRNewswire/ -- This February, anticipation will build, training will kick into high gear, and the cuteness level will explode, as we all await the other big game – Animal Planet's Puppy Bowl XII – sponsored by Mars Petcare's PEDIGREE® Brand food for dogs. The fur-filled event airs on Sunday, Feb. 7 from 3-5pm ET/PT and will feature a starting lineup stacked with 84 puppies to represent #TeamFluff and #TeamRuff.

In preparation for Puppy Bowl XII, the PEDIGREE® brand has scored a touchdown with its new video series – "What Does it Take to be a Puppy Bowl Puppy?" – that features puppy athletes (aka pupletes) in action as they prepare for the big game. The 15-second videos, featured on the PEDIGREE Puppy Place website, share a glimpse into the puplete life, showing their speed, dedication, aggressiveness and of course, cuteness, all while competing to win Puppy Bowl XII.

The Puppy Bowl serves as a platform for pet adoption and includes a roster of strictly adoptable puppies from animal shelters and rescue organizations across the U.S. and Puerto Rico.

"The PEDIGREE® brand is committed to the cause of dog adoption. Our Puppy Bowl sponsorship is a great way to raise awareness of the cause and help shelter dogs find loving, forever homes," says Melodie Bolin, PEDIGREE Brand Manager. "The 'What Does it Take' video series is a fun way to build excitement leading up to the big day by following a group of pupletes on their not so rigorous training journey."

Puppy Bowl XII has something for the cat lovers, too. This year, Mars Petcare's SHEBA® Brand cat food will sponsor the Puppy Bowl SHEBA® Skybox. Four times during the broadcast, cameras will capture cuddly kitten reactions to the game…in a room filled with SHEBA® PERFECT PORTIONS™ Entrées, the only wet cat food with two single servings for a fresh meal every time.

To help your puppy reach his full potential and to learn more about PEDIGREE® Puppy products, like PEDIGREE® Puppy Growth and Protection, which is packed with key nutrients similar to mother's milk, visit Find us on Facebook /Pedigree,  Twitter (@PedigreeUS) and YouTube/pedigreebrand.

About the PEDIGREE® Brand
The PEDIGREE® Brand is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE® Brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE® Brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit

About Sheba
The SHEBA® Brand puts cats at the heart of everything it does, creating premium recipes designed to entice their unique tastes and desires. The brand is as dedicated to the responsible sourcing of raw ingredients as it is to premium quality—from the ingredients we select to the way our recipes are prepared. Look for SHEBA® Brand premium cat food at retailers nationwide. For more information, visit

About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit
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