PEDIGREE® Casts "A Vote For Good"

A SOCIAL EXPERIMENT SHOWS HOW A COMMON LOVE OF DOGS CAN BRING US TOGETHER

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Nov 04, 2016, 11:47 ET

FRANKLIN, Tenn., Nov. 4, 2016 /PRNewswire/ -- During a time that our country is very much divided, the PEDIGREE® Brand has released a new video as a part of their FEED THE GOOD™ campaign that sets out to find the common ground that connects us all. The video, titled "A Vote for Good" and created by BBDO New York, brings to life a social experiment demonstrating that even among the most fervent supporters of our presidential candidates, one thing that unites us is our love of dogs.

To communicate the message in a powerful way, the brand sent an actress with a "lost" dog to attend political rallies dressed in support of the opposing candidate. The video captures a variety of emotions and reactions – beginning with hesitance and ending with acceptance.

"The message in 'A Vote for Good' is true to the core of the campaign that dogs bring out the good in all of us despite our differences," said Craig Neely, Vice President of Marketing at Mars Petcare. "We only hope that we can play a small role in reminding people that we have more in common than we might expect."

The PEDIGREE® global FEED THE GOOD™ campaign is based on the simple insight that dogs and people benefit each other. Since the campaign launched in 2015, PEDIGREE® has created impactful content demonstrating the positive power of dogs in our lives. "A Vote for Good" is the latest installment of thought-provoking work created by the brand to spark conversation about the role dogs can play in bringing people together in even the most unexpected circumstance.

"We wanted to put something out there that offered a different message than what we are seeing in the media – that deep down we are more alike than different," said Greg Hahn, Chief Creative Officer, BBDO. "This is true to Pedigree's core belief that dogs bring out the good in us."

For more information on the FEED THE GOOD™ campaign, visit www.Pedigree.com and check out the FEED THE GOOD™ videos at YouTube.com/PedigreeBrand. Find us on Facebook.com/Pedigree and Twitter.com/PedigreeUS.

About the PEDIGREE^® Brand

The PEDIGREE^® Brand is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE® Brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE® Brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit www.Pedigree.com.

About Mars Petcare

Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.

^®/™ Trademarks ^© Mars, Incorporated 2016.

Video - https://www.youtube.com/watch?v=tQk3lF2ljxc

Photo - http://photos.prnewswire.com/prnh/20161104/436280

SOURCE PEDIGREE Brand