PeekYou Appoints Search Engine Marketing Expert Eric Ludwig President & COO

NEW YORK, March 10 /PRNewswire/ -- PeekYou, a people search engine whose database contains records for over 230 million people, is pleased to announce the appointment of Eric Ludwig as President & COO. Ludwig brings over 15 years of experience in technology commercialization and marketing to PeekYou, and is tasked with developing new tools and applications for its social search and reputation management platform.

"Eric will play an instrumental role in bringing to market new applications for PeekYou and we are thrilled to have him on board," said Michael Hussey, Founder and CEO of PeekYou.  "Eric's track record speaks for itself.  Our company is gaining a unique and exceptional leader with invaluable experience in operations, direct marketing, and search."

Before joining PeekYou, Ludwig was the director of AOL's Search Engine Marketing (SEM) program, where he managed one of the largest PPC budgets in the world.  Since 2007, he's leveraged hundreds of millions of dollars in search spends to drive growth and engagement at AOL sites like MapQuest, Moviefone, and AOL News.  Ludwig previously led AOL's Renewal and Payment Marketing team, a $200 million P&L tasked with retaining AOL's most-at-risk customers.  He has also held important roles in research and product management at NASA's NTTC and at VeriSign, and led marketing efforts at startups such as CustomInk.com, ThinkGeek.com, and Procapslabs.com.

"The PeekYou team is full of talented individuals in the people search and reputation management space.  I'm honored to join the team.  Stay tuned," said Ludwig (Twitter: thesemninja).  "We have a host of revolutionary applications in the pipeline and I look forward to propelling the company to the top of the social search industry."

About PeekYou

PeekYou (http://www.peekyou.com) is a free people-search engine, whose database contains public records and internet data for over 230 million people, and is growing every day.  The information it collects about specific individuals includes real name, age, sex, physical address, e-mail address, online aliases, photos, blogs, personal profiles on popular websites, interests, schools, work history, etc. and is packaged in individual profiles about each person.  PeekYou searches and indexes people just as Google does with websites.  PeekYou's deep data is a unique resource through which businesses can acquire knowledge about their current and potential customers and thus execute highly targeted ad campaigns.  The idea behind the database began in April 2006: the website was released a few months later in stealth mode, and now ranks as a top 5,000 web destination.

SOURCE PeekYou