BETHLEHEM, Pa., Feb. 22, 2011 /PRNewswire/ -- Easter 2011-- PEEPS® are going where no PEEPS® have gone – to offer fans an unsurpassed chocolate experience. Mixed with, or dipped in, rich milk or dark chocolate, NEW PEEPS® PEEPSTERS® and PEEPS® Chocolate Dipped Chicks will captivate fans.
PEEPS® PEEPSTERS® will offer a high quality chocolate experience with luscious layers of quality milk or dark chocolate enveloping a marshmallow-flavored creme center. Individually wrapped to create a unique and delicious, new bite-sized indulgence, they are available in 11 oz. bags of milk or dark chocolate.
PEEPS® Chocolate Dipped Chicks: The iconic yellow chick that has been around for over 56 years has a wonderful new look and taste. Just Born has taken the beloved and classic PEEPS® Chick shape, taste and texture and dipped it in creamy milk chocolate or rich dark chocolate. PEEPS® Chocolate Dipped Chicks will allow fans to connect with their past while experiencing the newest, scrumptious PEEPS® treat. Each package contains three PEEPS® Chocolate Dipped Chicks.
Brian Bachrach, Senior Brand Manager for Seasonal Brands and New Products at Just Born, commented, "We know that consumers will be excited as NEW PEEPSTERS® and PEEPS® Chocolate Dipped Chicks take PEEPS® appeal to a new level. The taste of our PEEPSTERS® will delight PEEPS® fans and, an entirely new audience – chocolate lovers!"
Additional Just Born Easter Treats Include:
- PEEPS® Chocolate (milk or dark) Covered Marshmallow Chicks available in individually wrapped packages.
- PEEPS® Chocolate Mousse Flavored Marshmallow Bunnies available in Take-Home packages.
- PEEPS® Sugar-Free Yellow Chicks available in Count-Good packages.
- PEEPS® Chicks and Bunnies available in a wide array of colors and package sizes.
- HOT TAMALES® Cinnamon Jelly Beans.
- MIKE AND IKE® Assorted Fruit and TANGY TWISTER® Jelly Beans.
Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.
Please visit our NEW PEEPS® website to experience exciting PEEPS® interaction and fun at www.marshmallowpeeps.com.
SOURCE Just Born, Inc.