PEEPS & COMPANY® Announces Grand Opening Event at Mall of America

BETHLEHEM, Pa., March 5, 2012 /PRNewswire/ -- On March 17th PEEPS & COMPANY®, the retail arm of Just Born, Inc., will host a Grand Opening event to celebrate the opening of its Mall of America store and the arrival of Easter. The celebration will begin at 8:30 am with a free breakfast (for registered fans) catered by Crave restaurant.

(Photo: http://photos.prnewswire.com/prnh/20120305/PH64376)

Grand Opening event details:

• The celebration will be on March 17, 2012 from 8:30 am – 10:30 am.
• FREE breakfast with the PEEPS® Chick mascot and the Easter Bunny from 8:30 am - 9:30 am.
• As space is limited for the breakfast, fans should register at http://peepsandcompanymoa.eventbrite.com by March 15th.
• From 9:30 am – 10:30 am, PEEPS & COMPANY® will open the doors of the event to the rest of the general public for free arts and craft activities, including decorating Easter baskets and a cupcake decorating station. 
• Raffle drawings will be held for all attendees of the morning event.
• Special Grand Opening coupons will also be distributed during this time.
• The PEEPS® Chick mascot will return to the Easter Bunny set in West Market Square from 1:00 pm – 4:00 pm to take pictures with the Easter Bunny and Mall guests.

Aubrecia Cooper, Marketing and Product Development Manager at PEEPS & COMPANY® commented, "We are thrilled to celebrate the opening of our store at Mall of America on such a festive day like St. Patrick's Day. The family-fun activities planned for our event are sure to be enjoyed by fans of all ages.  Having our iconic PEEPS® Chick hanging out with the Easter Bunny most of the day is also a perfect way to kick off Easter. We hope this small celebration will help shoppers begin to feel like spring is on its way."

The PEEPS & COMPANY® store at Mall of America opened its doors on December 17, 2011 and was the second retail location for Just Born.  The first store opened at National Harbor, MD, in 2009.  A third store recently opened at The Shoppes Sands, located next to the Sands Casino Resort in Bethlehem, PA. The company also has an online e-store at www.peepsandcompany.com.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies.  GOLDENBERG'S PEANUT CHEWS® are manufactured in Philadelphia, PA. All Just Born candies are made in the USA.

Just Born brand candies are sold at the PEEPS & COMPANY® store, which offers an energy-filled environment immersing visitors in sight, sound and taste.  As shoppers experience distinct areas highlighting each iconic brand, they are also drawn in by several music videos featuring historic and present-day elements of Just Born and its brands. In addition to candy, PEEPS & COMPANY^® sells an array of high-quality branded items, including apparel, accessories and gifts.

Visit www.peepsandcompany.com, www.marshmallowpeeps.com, www.hottamales.com,  www.mikeandike.com or www.peanutchews.com for more information. Images are available upon request. Manufacturing footage MIKE AND IKE®, PEANUT CHEWS®, PEEPS® and HOT TAMALES® Brands is available at:  http://imiragevideo.serveftp.com:8080/WebInterface/login.html

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SOURCE Just Born, Inc.